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Human and AI – An Indispensable Tool

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Human and AI (Artificial Intelligence) has played a significant role in scaling businesses of all sizes. The significance is likely to enhance this year considerably.

In terms of stats, AI marketing value today stands at $100B, which is expected to grow twentyfold by 2030, which implies a massive value of two trillion US dollars, which is equal to 1.2% additional GDP growth per year. The AI market covers almost all major domains. Be it supply chains, product marketing, research, or anything else, AI marketing has marked its presence everywhere.

What Makes AI in Marketing Important?

So, what are the primary reasons for AI being an important tool for marketers? Let’s check out the answers.

Increase in Lead Generation

26% of B2B marketers in the US using AI reported that their lead generation volumes have increased by 10-20%, while 15% of B2B marketers in the US said that the volume has increased up to more than 30%.

These stats clearly display the fact that AI can not only simplify your lead generation effort, but can enhance the overall efficiency too.

Increase in Conversion Rate

As per Boston Consulting Group, companies that integrated AI with marketing witnessed a 20% increase in the conversion rate. The conversion rate optimization using AI has been easy and more efficient.

AI can’t only help with enhancing the CRO but also recommend crucial improvements in your CRO strategy, which is a massive benefit when it comes to figuring out the loopholes in the current strategy and overcoming them.

Making Human Interactions Easy

As a business, responding to customer queries & complaints is always a tedious & time-consuming task. However, with the customer satisfaction factor at stake, you cannot compromise with this aspect at all.

But, AI has got something for you. As per Gartner reports, AI will be able to process 95% of customer interactions, leaving just 5% for you to respond. Hence, the time that you or your team invested in responding to customer queries will be saved, and you can use it to solidify your marketing strategy.

Boosting Customer Satisfaction

Research shows that companies using AI efficiently achieve 3.5 times greater customer satisfaction rates as compared to the companies that don’t. Plus, when you use AI, you are 115% more likely to satisfy the customers visiting your platform.

Reason? Well, AI gives pace to everything on your website. It increases the overall efficiency & user experience of your website, which directly boosts customer satisfaction on the platform. Be it instant replies by using Chatbots, or using advanced keyword research & content creation tools, with AI, you can deliver users the things they deserve & they want.

AI can work on several things with humans, which would increase the overall efficiency & quality of the platform to a considerable extent. However, striking the right balance between human efforts & AI efficiency is quite crucial.

Human and AI - An Indispensable Tool

What Makes Human + AI Combo Important for Marketing Success?

So, why is the human + AI combo crucial to ensure that your marketing efforts are fruitful and yield the desired results? How do you use this combo to its complete efficiency? Let’s get the answers.

To Get Insights Into Customer Behaviour

Analyzing massive datasets about customer behaviour manually is practically impossible for humans. Here, AI can come into the picture. It can analyze these datasets, can deep dive into aspects like the visitors’ behaviour on the website, the customer interaction with the social media platforms, analyzing customer buying patterns, and much more.

On the other hand, humans can work on the insights gathered by the AI. They can work on targeting the right audience, targeting the pain points and emotions of the target audience, and formulating a solid & targeted marketing campaign strategy that could derive desired results quickly & efficiently.

The best AI tools to analyze customer behaviour are as follows.

Tool Name Tool Use
Google Analytics To gain insights into factors like demographics, affinity data, and customer journey
YouTube Analytics Useful if you are looking for insights into customer behaviour for video platforms. Can give you an idea about watch duration, audience engagement reports, etc.
Google Trends To monitor customer behaviour with regard to the trends & to discover the latest topics regarding the trends
Hotjar To get a heat map & detailed reports about customer journey on a platform

Customer Behaviour

To Make Personalization Quick & Easy

In this competitive world, the importance of personalization cannot be stressed enough. Customer data is a useful tool here. It gives you an idea of to what extent you personalize your content and the way you deliver the same. Not only content but also some aspects like emails, social media posts, etc. can be personalized.

So, what can AI do here? Well, it can gather customer data & preferences for you. It can study customer behaviour, customer journey, and customer purchase habits, and present you with some of the most important insights into the ways you can personalize things.

Marketers can simply analyze this data, craft a message, set the correct tone as per the customer data and pass the message. Here, it’s on marketers to ensure that the personalization matches the data segment and that it absolutely sounds genuine, relevant, and non-overwhelming. Try targeting the customer pain points with your personalization. Give some time to your copy, and try including that creative aspect to the same.

Let’s check out some tools that you can use to nail this aspect.

Tool Name Tool Use
HubSpot To personalize website content based on visitors’ behaviour
OptinMonster To create exit-intent customized pop-ups and highlight your offers/promotions
Segment To create personalized content & target specific user segments
Proof To customize the same URL for multiple experiences & to display the relevant content to your audience

To Make Email Marketing Easy & Efficient

Email marketing gives you an impressive ROI of $36 for every $1 you spend. Hence, though old, email marketing is still a relevant & valuable marketing strategy. Yes, at times, collecting emails & segmenting them can get difficult, but AI can be your useful tool here. 

As mentioned above, AI can help you with email personalization, but it can also help you segment the email list and tailor content accordingly. AI can help you segment subscribers with similar behaviour and, hence, formulate targeted email campaigns. Plus, AI can also make it easy to track the results of email marketing campaigns. Tools like MailChimp are of great help here.

Marketers can write compelling emails matching the segment and form a copy that entices the users. Here, AI has saved their time & effort to segment the email marketing list & the marketers can invest it in forming a compelling copy. Plus, you can keep track of the results of your email marketing campaign using AI & formulate or tweak your strategy accordingly.

Some useful AI tools you can use for your email marketing campaign are:

Tool Name Tool Use
MailChimp To create personalized and timely email marketing campaigns
Constant Contact To deliver personalized campaigns and use features like contact management, list segmentation, etc.
ConvertKit To automate repetitive tasks in your email marketing campaign & give yourself some space for creativity
Zoho Campaign To analyze customer behaviour, preferences, and engagement patterns & to optimize your email accordingly

Social Media Marketing Strategy

Strengthening Your Social Media Marketing Strategy

Social media marketing is always a crucial marketing plan for every marketer. 80% of the world’s population is active on social media, which makes your social media marketing strategy important for you. Thus, your social media marketing strategy has to be concrete.

However, with increasing competition & scope, formulating a good social media marketing strategy is never easy. You need to analyze customer’s likes & dislikes and the way they interact on social media to pass your message efficiently. Also, you need to stay updated with the latest trends as social media is all about trends. Here, AI can make it easy for you. It can help you interpret customer’s likes & dislikes along with giving you an idea of the latest trends on social media.

Tools like Google Analytics can be of great help here. You can use them to analyze various customer insights and make sure that your social media marketing strategy is up to the mark.

Tool Name Tool Use
ChatGPT To produce social media posts & captions. However, do check out the tone & language to make it meet your expectations
Wordstream To build & optimize social media ads or to form new social media campaigns from scratch
QuillBot To summarize or paraphrase existing content into new versions
Canva To generate appealing visuals for your content

To Automate Repetitive Tasks

Well, with marketing, certain things are always repetitive. Doing these repetitive tasks kills the creativity of marketers to a considerable extent. Instead, these tasks can be automated, which would save the time & effort of the marketers.

Be it AI chatbots, or predictive analysis, AI can help you automate several crucial things, which would eventually save you both, time & effort. It can give you some space for creative thinking, which can actually strengthen your overall marketing campaign considerably. Moreover, it can give you more time to track your results from your marketing campaign, which is another crucial thing to lead the race.

What about humans here? Well, it’s on them to use this automation to the fullest. As mentioned, automation can save time & effort, which marketers can use to enhance their marketing strategy further on. Also, they can focus on higher-level activities like building brand relationships, analyzing campaign results daily, diving into influencer marketing, etc.

Tool Name Tool Use
Outreach A sales automation platform to transform sales into actionable insights
Chatbot To provide 24/7 customer support in a quick & efficient way, which eventually increases overall customer satisfaction
Zapier To automate things like sending contacts to email lists and other important workflows of your marketing campaign
Drift Another efficient chatbot to answer human queries & questions effectively

To Strengthen Digital Marketing Campaign with High-Quality Content

Well, the digital marketing campaign is incomplete & highly incompetent without quality content. While creating quality content does demand considerable time & effort, you cannot simply compromise this aspect if you don’t have that capacity.

Here’s where you can use AI efficiently. You can use AI to get content ideas, improve the content quality, and make sure that your message is passed effectively. You can use AI tools like AnswerThePublic to get content ideas. Then, using tools like SEMRush, Moz, Ubersuggest, etc. is a good idea to research keywords. Using tools like Grammarly can help you sort out grammatical issues & give a final touch-up to your content.

Of course, AI won’t create entire content for you as it by no means can replace emotions that a human effort can pour, but it would make it easy for you to create quality content.

Tool Name Tool Use
SEMRush To research keywords efficiently for your content
AnswerThePublic To get content ideas based on current trends
Grammarly To eliminate grammatical issues from your content & to give a final touch-up
Ubersuggest To get keyword ideas & content ideas along with some competition analysis

Final Words

Marketing can get easy if both, AI & humans collaborate well. Using AI smartly can make plenty of things easy & efficient for marketers, along with giving them a space to breathe and invest their time & effort to work on advanced marketing.

Do explore each of the tools listed above, try using them for the applications mentioned, and notice how your overall marketing strategy gets easier & stronger.

In case, you are looking for more information, or if you are looking for professionals who can strengthen your marketing campaign, you need not look further than our experienced team. We use both, AI and human efforts wisely to ensure that your campaign yields desired results for you in no time. Let’s connect & collaborate for a stronger marketing campaign!

abhishek aggarwal
abhishek aggarwal
Visit Linkedin I am a Google certified SEO manager with over seven years of experience in search engine optimization (SEO) and CRO enthusiast . I work at seobyinventiv.com, a leading digital marketing agency that helps clients improve their online presence and performance. My core competencies include keyword research, on-page and off-page optimization, technical SEO, content creation and distribution, analytics and reporting, and link-building. I have developed and implemented interactive marketing strategies for about 20+ clients that increased their search engine rankings, website traffic, user retention, and conversion rates. I have also collaborated with cross-functional teams to ensure SEO best practices are integrated with web development, design, and content management systems. As an SEO manager, I am passionate about delivering results that align with the client's goals and expectations. I use data-driven insights and industry trends to monitor, adjust, and refine SEO campaigns as needed to produce the most optimal return on investment. I also leverage my content writing and copywriting skills to create engaging and SEO-friendly web pages, blog articles, social media posts, and landing pages that attract and retain users, and generate leads for the business. I am always eager to learn new skills and tools that can enhance my SEO and PPC expertise and keep me updated with the latest changes in the search engine algorithms.
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abhishek aggarwal
abhishek aggarwal
Visit Linkedin I am a Google certified SEO manager with over seven years of experience in search engine optimization (SEO) and CRO enthusiast . I work at seobyinventiv.com, a leading digital marketing agency that helps clients improve their online presence and performance. My core competencies include keyword research, on-page and off-page optimization, technical SEO, content creation and distribution, analytics and reporting, and link-building. I have developed and implemented interactive marketing strategies for about 20+ clients that increased their search engine rankings, website traffic, user retention, and conversion rates. I have also collaborated with cross-functional teams to ensure SEO best practices are integrated with web development, design, and content management systems. As an SEO manager, I am passionate about delivering results that align with the client's goals and expectations. I use data-driven insights and industry trends to monitor, adjust, and refine SEO campaigns as needed to produce the most optimal return on investment. I also leverage my content writing and copywriting skills to create engaging and SEO-friendly web pages, blog articles, social media posts, and landing pages that attract and retain users, and generate leads for the business. I am always eager to learn new skills and tools that can enhance my SEO and PPC expertise and keep me updated with the latest changes in the search engine algorithms.
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