Google announced its new state-of-the-art, Gemini AI in December 2023. It is developed as a large language model (LLM) with many new unique features. The arrival of Google Gemini AI has been sensational news in the SEO community, and I am very excited to experience the difference it makes in the field of research, analysis, optimization, and integration.
Now you might not be familiar with this AI and its capabilities and would like to know more.Â
Here in this blog, I will try to explain what Google Gemini AI and how is it different from the existing competitors, and what can be expected of it in the future.
Image Source: Screenshot from Google Deepmind
What is Google Gemini AI
Hands-on with Gemini: Interacting with multimodal AI
Google with its subsidiary, Google DeepMind, created the new Google Gemini AI. DeepMind using the search engine database along with its lab was able to create a cutting-edge competitor in the field of artificial intelligence, the Gemini AI.
Google Gemini AI is a suite of large language models and has unique features such as:
Multimodality: This is a new and distinctive feature that allows Gemini AI to process and combine different types of information like audio, video, images, texts, and codes.
Logical reasoning and arguments: Gemini AI is developed in such a way that it can process information as well as it can provide logical reasoning and construct arguments based on the information
Coding capabilities: Gemini AI can learn, understand, generate high-quality complex codes, and explain the same in several programming languages such as C++ and Python.
Google Gemini AI Sizes
Image Source: Screenshot from Google Deepmind
Currently, the first version of Google Gemini AI named Gemini 1.0 is available in three sizes:
- Gemini Ultra: Designed for handling complex tasks like coding, understanding the context of images, processing raw audio files, etc.
- Gemini Pro: This is designed to perform a plethora of tasks using Google’s data centers and integrating with multiple Google products like Chatbot, Google Chrome, Google Bard, etc.
- Gemini Nano: This is designed to work on Mobile platforms and can be considered the least powerful of the three variants. Currently, it is available on Google’s Pixel 8 mobile device application. It is available for Android developers to test for several other possibilities.
Currently, the Google Gemini AI Pro and Ultra are available for developers free of charge. The Google Gemini AI Nano is available for Android developers.
Performance of Google Gemini AI
According to the reports shared by Google DeepMind, the Google Gemini AI was tested against one of the most popular AI platforms ChatGPT developed by OpenAI. The testing was done between GPT-4 and Gemini Ultra, two of the most sophisticated AI platforms.
Image Source: Screenshot from Google Deepmind
I was surprised to see the performance of Google Gemini AI against the season ChatGPT. Gemini AI outperformed ChatGPT in almost all the test criteria except reasoning (HellaSwag).
The test was conducted on parameters like MMLU, Reasoning, Math, and coding.
When compared to GPT-4, Gemini Ultra performed better than human experts while testing the capability of solving problems and knowledge (MMLU).
Image Source: Screenshot from Google Deepmind
What are the advantages of Google Gemini AI over existing competitors
While comparing the newly released Google Gemini AI with other AI competitors existing in the market, these are a few advantages of Gemini AI over them:
- Most of the existing AI handle texts which limits their capabilities, unlike Gemini AI which uses any form of data like audio, video, code, text, and even images.
- Most other AIs come in a single model or size which limits their scope of usability for a specific resource whereas the Gemini AI has three models for specific computational tasks.
- Others lack techniques such as reinforcement learning and tree search which limit their output in the field of strategic planning and optimization. Gemini AI comes incorporated with these.
- Gemini AI can provide complex reasoning and arguments rather than depending on the learned information that existing AI models depend upon.
What do SEO Agencies use AI for?
Being from the industry, I can assure you that AI proves to be very helpful when it comes to search engine optimization.Â
SEO agencies perform a list of tasks such as:
- Content creation and optimization: AI helps frame the structure and provide you with information regarding the enquired question by researching similar topics and keywords. It also helps by providing general information and the process of drafting a blog, social media post, etc. This helps save time.
- Keyword research: AI can identify trending topics and related keywords. It can also compute user intent behind the searches. This helps in finding the right keyword to increase visitor traffic.
- Performance analysis: Helps in analyzing the performance of a website by checking the traffic, traffic source, user behavior, technical issues, and broken links.
- Link building: AI can help you with link building by identifying the most successful websites with a high amount of traffic, relevant information, domain authority, etc.
- Ranking analysis: AI helps monitor how the keywords are performing and the amount of search traffic on them. This helps in planning SEO performance by providing insights.Â
How can Google Gemini AI change the scope of AI usage?
Google Gemini AI can prove to be very helpful in a lot of ways for SEO agencies. Some of the aspects are:
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Content Creation and Optimization
Google Gemini AI can analyze a lot of data to find the trending topics, user intent, and right keywords. This helps to create on-point blogs for readers that have a high possibility of ranking in Google SERP as well. The AI can directly provide you with the intent of keywords as well.
It can also generate drafts for your content along with the right keywords depending upon their ranking and volume (which is checked by Google Gemini AI). This saves a lot of time and makes sure that the content is search engine optimized.
Google Gemini AI can also check the content for their quality. For that, the content or blog is checked on parameters like engagement, information source, relevance, and easy readability.
Image Source: Output from Bard (powered by Gemini AI)
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Keyword research
Google Gemini AI checks the keywords against parameters such as the Intent of the user, trending, and traffic on the keyword. This allows SEO agencies to create a blog that will have low competition keywords and a very high traffic flow.
Other than researching and suggesting the keyword, Google Gemini AI can also continuously monitor keyword trends and analyze competitor strategies. This helps SEO agencies to adopt new techniques and stay on top of the game.
Image Source: Output from Bard (Powered by Gemini AI)
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Performance Research
For website optimization, SEO agencies must know the engagement, conversion rate, and behavior of the user depending on their intent. Google Gemini AI analyzes the same and provides insight into how impactful the efforts are to optimize a website.
It also helps to understand the scope of improvement in the areas of search engine ranking based on analysis of data from website SEO factors and issues.
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Link Building
Google Gemini AI helps strategize backlinking the content to reliable and successful websites. Acquiring backlinks from such valuable resources improves website authority and rankings.
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Automate email process
Google Gemini AI can also help with email marketing. It can help generate the appropriate personalized email content with relevant data and can also help generate emails that compelling follow-up emails.
(Note: To use this, the AI must be integrated with your tool/email service with the help of your developer.)
What to expect in the future?
Google Gemini AI can understand real-time data. Soon, it will get more advanced and will be able to observe, discuss, and act according to real-life events occurring.
It will have more data and will keep learning. So, it won’t be wrong to assume that in the near future, Google Gemini AI will present better and more solid reasoning and constructive arguments.
Soon it will be integrated into SEO and other day-to-day tools to make them more precise and proper which in turn will help SEO agencies optimize better.
Gemini Updates for India -(As of June 18, 2024)
Gemini Advanced
- What: Google’s next-generation model, 1.5 Pro, is now available in India, with exclusive features like document uploads, data analysis, and a 1 million token context window.
- Why: Google is expanding access to Gemini responsibly across more countries and languages.
Gemini in Google Messages
- What: Gemini is now available to chat in Google Messages for users in India (English only, select devices).
- Why: You can now draft messages, brainstorm ideas, plan events, or simply have a fun conversation, all without leaving Google Messages.
The Gemini mobile app
- What: The Gemini app is now available in India, Türkiye, Bangladesh, Pakistan, and Sri Lanka on Android (Google Play Store) and iOS (Google app).
- Why: Google believes AI should be easier to access in your language and on the device you use the most.
Conclusion
After the arrival of Google Gemini AI, we won’t be limited to text-based or generic analysis, thanks to its multimodal capabilities, advanced reasoning, and techniques like reinforcement learning and tree search.
Gemini AI can process all kinds of data like audio, video, images, text, and codes which opens the door to understanding user intent, crafting the right content for the right audience across all platforms, and analyzing real-time data. In the future, it will be able to produce more accurate responses based on real-time events and will be able to solve more complex issues in less time.
It will be modified and would be able to be integrated with tools and chatbots to provide better and more sophisticated AI-powered solutions.
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Frequently Asked Questions
Is Google Gemini similar to a chatbot?
Google Gemini is far more sophisticated than the usual chatbots available in the market. Gemini by Google trains more and more as we put content in it and give better answers each time.
Is Google Gemini different from Google Bard?
Yes, Google Gemini and Google Bard are different. Bard is a broader AI platform, while Gemini is a specific language model used within Bard for advanced tasks like reasoning and planning. Think of Bard as the car and Gemini as the engine.
Where can I find Google Gemini to use?
Users can find Google Gemini on DeepMind’s webpage.
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