It’s not a hidden thing anymore that link building is one of the most crucial things to improve the search engine ranking results of a website. Yes, backlinks are important, but the way you earn these backlinks is equally important.
Hence, making sure that you form a solid & organic link-building strategy is essential to get your website ranked organically and yield the desired results in the long term.
Now, we won’t dive into topics like link-building meaning & importance. We have already covered these topics in our other blog. Read them out here. Let’s dive deep straight into some of the most important link building tips that you can keep in your mind to give a solid foundation to your link building strategy.
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Important Link Building Tips
Our experienced team has listed some of the most crucial link building tips that can help you out with regard to your link building strategy. Let’s check them out.
1. Analyze Your Competitors Meticulously
To build your own solid link building strategy, make sure to study your competitors’ link building tactics. It would help you know the path that you need to follow along with the loopholes in their strategy, hence giving you a way to fill them in your strategy.
No, we by no means are advising you to copy your competition. We are just urging you to study them and form a better link building strategy to lead the competition. Don’t hesitate to invest considerable time & effort to study your competition meticulously.
2. Keep Your Content Valuable & Maintain Content Quality
The importance of quality content on a website cannot be stressed enough when it comes to earning organic backlinks. Of course, other websites will refer you only if you are delivering some value with your content.
Hence, make sure to provide value with every piece of your content on your website and maintain content quality throughout the website. The more you deliver value with your website content, the easier it will be for you to get quick backlinks to your website.
3. Guest Posting is Always Beneficial!
Guest posting gives you two ways to earn backlinks. Either you exchange links, or you write content for the other site and insert your link in the content. Either way, guest posting is one of the most reliable ways to earn some quick backlinks.
However, make sure to be relevant with the sites you select to publish guest posts. Be picky and choose something authoritative and relevant. Do your research well and don’t select anything that you feel might not provide enough value.
4. Don’t Neglect Internal Links
Numerous website owners on the way to earn external links often neglect internal links, which is a major mistake they commit. Giving links to your other relevant pages on a relevant anchor text is always significant in shaping the overall rankings of your website.
When you neglect internal links, you miss out on a major strategy to get your website ranked. Hence, when you form a link building strategy, make sure to consider both, external & internal links.
5. Use Your Network Effectively
It’s an obvious and very basic thing, yet some digital marketers do forget it. When you are starting with link building, make sure to keep such basic things in your mind. It’s wise to prepare a list of the people related to you and use them wisely to earn backlinks.
You can just send them a message promoting your content and ask them about links. Of course, not in the way of spam, but a generic friendly message would do things good for you.
6. Be Flexible with Your Link Building Goals
This is one of the most important link building tips that we ourselves take care of with much delicacy. With link building, you simply cannot be rigid with your goals. You need to be extremely flexible with the way you earn backlinks. Of course, it has to be organic, but if one way doesn’t work, don’t hesitate to use another plan.
The more flexible you are with your link building goals, the easier it will be for you to yield the desired results. Being rigid would only make it difficult for you to get the results that you want.
7. Use Infographics & Visuals Effectively
Graphics are always a crucial part of any content strategy. The more effective and catchy the graphics on your website are, the easier it will be for you to gain user engagement and hence, gain more backlinks.
Try explaining the context of your content with more graphics, tables or videos. It would make the users feel engaged and make other websites refer you, which definitely is your major goal as a marketer or a website owner.
8. Email Marketing is Still Useful!
Several marketers tend to think that email marketing is dead. Yes, it might be a bit outdated, but is still beneficial. You can extract a list of contacts you feel that an email is worth it, and send a personalized email pitching your offer to give your website a link.
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Email marketing gives you that channel where you can reach out to people, and promote your content & if it’s useful, you can actually get decent backlinks.
9. Focus on Developing Trust
The more Google trusts you, the more your audience trusts you, and the more your Domain Authority is, the easier it will be for you to nail your link building strategy. Now, how do you build trust? By publishing quality content & by delivering the value that your audience deserves.
Try including real-time data in your content to make your audience trust you. Also, write your content from authentic sources only so that your data is trustworthy & factually correct. Providing misinformation would severely degrade your credibility and pull you away from your goal of gaining more backlinks.
10. Podcast is a Decent Way to Earn Backlinks
Podcasts are on an exponential rise and the growth is expected to be the same in the near future. Appear on podcasts, promote your brand, and ask guests to share episodes. Eventually, it would sell your content faster, hence, helping you to gain the desired results.
Try selecting podcasts that are relevant to your domain. It’s not at all necessary, but it’s always recommended. It would help you gain more impactful results, and of course, in a comparatively shorter timeframe.
11. Consider Using Broken Links
Broken link building is a clever & reliable way to get backlinks to your website. You can use tools like Ahrefs to check a broken link on the website relevant to your domain. Once you list them out, reach out to the site owners to inform them about the broken link on their platform and provide them with an offer to use your links instead. It would be a win-win situation for both, which again is a great thing.
However, to use broken links, you must determine the link suitability correctly. From using the correct tool to identify the broken links to identifying the correct domain and pitching the websites correctly, make sure to form a proper plan for it.
12. Use the HARO (Helps a Reporter Out) Link Building Tactic
HARO link building is a useful tactic that bridges down the gap between website owners and journalists. It is a reliable way to earn high-quality backlinks from authorized & respected news outlets.
So, how do you execute the HARO link building strategy? Let’s check out the answers.
- Firstly, sign up for the HARO website. Once you register here, you will receive emails every day.
- Once you register, keep on checking the emails. You will receive three emails every day.
- Now, create a pitch. Once done, send the same to journalists. Make sure that the pitch you craft is creative, concrete, & engaging.
- Provide your contact details in your email and state a reason why journalists must give you the link.
- Keep on sending follow-up emails. Remember not to be spammy here. Follow up just once a week. Sending too many emails might reduce your credibility considerably.
13. Use Influencer Marketing
Influencers are leading the game now. Just check social media platforms to see the importance of influencers. Well, you can effectively use the influencer marketing tactic to gain valuable links to your website. Reach out to the influencers, explain to them the services & content you are providing, and pitch them to refer their audience to your platform.
Yes, it might be a bit difficult for you to invest in influencer marketing initially, but once you get a bit stable financially, you can take baby steps to invest in influencer marketing.
14. Use Social Media Marketing
To put it simply, we are in the age of social media. You can use these social media platforms to gain quality links for your business domain along with promoting your brand swiftly & quickly. Filter out the correct social media platforms where you can promote your brand effectively. Remember, not every social media platform might be useful to you in terms of link building, hence, make your choices & formulate your strategy accordingly.
Plus, around 57% of the world’s total population in the world uses any of the social media platforms. Yes, the number is massive, and you definitely don’t wish to miss out on promoting your brand to this massive number.
15. Select Advanced Link Building Tools
There are several link-building tools that you can use not only to manage link sources but also to explore and find new backlinking opportunities.
Plus, link building sources can also help you with analyzing factors like trust scores, website authority, competition research, etc.
There are plenty of link building tools available, but some of our favorites are:
16. Prepare Multiple Link Building Strategies
With link building, and with increasing competition in every domain, it’s always crucial to prepare multiple strategies. If plan A doesn’t help you achieve the desired results, you should be quick & subtle with executing plan B. In the landscape of ever-rising competition, you might or might not get enough time to formulate a new strategy in the middle of your campaign. Hence, it’s always wise to keep multiple strategies ready from the initial level itself. In case, plan A doesn’t work, you can formulate & execute a new plan quickly.
17. Keep an Eye on Google Algorithm Updates
Google’s algorithm keeps on changing, and in a majority of cases, it directly or indirectly impacts link building campaigns too. This makes it crucial for you to keep monitoring the updates and in case of any, understand them well, and if required, tweak your link building strategy accordingly.
Follow the latest SEO news, join SEO communities, keep on checking Google’s blogs to stay updated with the Google algorithm and if required, don’t hesitate to form a new plan & execute the same.
18. Create a Plenty of Content
The more quality content you create, the easier it will be for you to acquire more backlinks. It’s quite a simple thing. Create more content, provide as much value as you can, include images & videos in your content and see how fast you are able to yield the desired results with regard to the backlinks.
Yes, with content, quality is more important, but complementing it with quantity is quite crucial too. Hence, if you have not been creating enough content, go back and start producing more content and form your link building strategy accordingly.
19. Create Evergreen Content
Evergreen content is always easy to link to as it provides immense value, always. You can do some research, figure out the topics that might stay popular for a very long time, and prepare content on the same. Creating more evergreen content on your website is one of the most reliable ways to generate more backlinks and win the competitive race of link building strategy.
20. Lastly, Keep it All Natural!
With link building, it’s easy for businesses to go impatient and follow shortcuts to yield quick results. However, keeping it all natural and following organic tactics to acquire backlinks is the only way to generate long-term results.
Remember, Google is way too strict with sites following black-hat tactics, and your website rankings might get severely degraded if the right tactics aren’t followed. Form a practice of acquiring backlinks with organic tactics from the initial level itself, and stay miles away from black-hat SEO.
Frequently Asked Questions
What is the difference between automated and manual link building? Which one should I go with?
Automated link building implies using the latest tools to acquire links. On the other hand, manual link building implies link builders working manually to acquire links for your website. It’s always better to mix these tactics to get the best results with regard to your link building strategy.
How much time does a link building strategy take to yield the desired results?
The time frame completely depends on the level of competition in your domain, and the solidness of your link building strategy. It’s always wise to be consistent with your efforts to make sure that you yield the desired results in a quicker time frame.
Is link building illegal?
No, if you follow an organic way to acquire backlinks. As mentioned, avoid any sort of spammy tactics to make sure that you get the best results with your link building and avoid any sort of penalties from Google.
Can I purchase backlinks?
Yes, you can. But, we recommend it only if you aren’t able to yield results with traditional SEO. It’s always wise not to invest money in purchasing backlinks upfront.
The above link building tips should make a lot of things clear for you. Link building is a long-term game, hence, make sure to be a bit patient with your strategy and trust it completely, once you execute it. Also, stay prepared with multiple plans so that you can tweak your strategy whenever required.
Rest, if you are looking to hire link building service providers, you need not look any further than SEOInventiv. Our experienced team comes with immense experience in terms of acquiring organic backlinks and making sure that the website gets the best results in no time. Our grip on a wide range of areas gives us a solid foundation to yield the best results for you in terms of link building & overall SEO. Do connect with us now to discuss & form a solid link building strategy for your website.