Community Blog
Explore expert contributions from SEOInventiv—featured insights, industry trends, and thought leadership across top social media platforms.
SEO and CRO - A Killer Conversion Combination
SEO helps your site rank higher for search terms like "buy running shoes online," ensuring that potential customers can find your site organically.
Once they land on your site, CRO focuses on making their journey seamless — from browsing products to completing the purchase — by optimizing elements like your product page layout, checkout process, and promotional banners.
Focus on 4 C's to make your SEO a Success
While keywords and backlinks remain important components of a successful SEO strategy, a truly holistic approach requires a broader perspective. We believe the key to achieve sustainable online growth lies in focusing on four fundamental pillars, the four C's
How to Measure Success of Your Content
According to Statista, top marketing and media leaders globally identified the leading metrics tracked by organizations in 2024 to measure content effectiveness.
How to Apply Pareto Principle in SEO
The 80/20 principle, also known as the Pareto Principle, is rooted in the idea that 80% of results often come from just 20% of efforts. Introduced by Italian economist Vilfredo Pareto in 1896, this principle initially emerged from his observation that 80% of Italy’s land was owned by 20% of its population. He also witnessed this happening with plants in his garden—20% of his plants were bearing 80% of the fruit.
AI: The Reality Check - Hype, Hope, or Something in Between?
AI is the buzzword on everyone's lips these days, ever since ChatGPT burst onto the scene. But with all the chatter, it's easy to get caught up in the extremes – is it a miracle worker, a job-stealer, or something else entirely?
6 Steps to Strategize Contextual Link Building for Maximum Impact
This guide is your one-stop shop for turning link building into a well-oiled machine. The 6 simple steps I’m sharing will help you streamline your efforts, giving you a clear roadmap to those sweet, sweet backlinks.
Shift from Kiranas to Quick Commerce
The demand for instant gratification extends beyond entertainment and information to our essential needs. Enter quick commerce (q-commerce), a rapidly evolving sector revolutionizing how we buy groceries and everyday items.
Link Building: 5 Shady Tactics to Avoid at All Costs
This blog post reveals five shady link building tactics to avoid at all costs: Private Blog Networks (PBNs), Domain Rating manipulation, unwanted backlinks, misuse of anchor text, and deceptive 301 redirects. It emphasizes the importance of ethical link building and provides actionable tips to safeguard your SEO strategy, including a free guide to help you build a strong backlink profile.
Wondering, How to Optimize for SGE - Your Playbook to Winning Google's AI-Powered Search.
Google's SGE is set to reshape search results. In this guide, I'll break down what SGE is, how it works, and provide actionable strategies to optimize your content. Get ready to stay ahead of the curve and thrive in this new era of AI-powered search.