Domain Authority: Why Websites Need it


Companies and businesses are using Google DA Checker monthly to study and understand the results of their digital strategies and their website’s Domain Authority

According to research, more than 70% of SEO experts check their website’s Domain Authority. Not only this, but they are also checking their competitor’s DA scores. But why overlook such metrics? Let’s start this blog by learning domain authority meaning.

What is domain authority?

According to research, around 71% of SEO experts say that you can see a significant rise in your business website traffic once your DA reaches 5. But the question is, what is domain authority

Domain authority, often referred to as “website authority,” is a crucial concept of SEO (Search Engine Optimization). It essentially measures the strength and influence of a specific domain online. While some may interchangeably use the term “domain authority,” it’s important to note that this shouldn’t be confused with the specific Domain Authority (DA) metric from Moz. 

However, it is important to consider that Google does not give importance to your business website’s domain authority in regard to ranking. So, DA is not an important aspect of ranking it, but it is important to understand where your website performs as compared to your competitor. 

Take Action Now with SEO Inventiv’s DA Checker

Do you want to know what your website’s DA is? Take the first step in enhancing your business’s online presence by using SEO Inventiv’s DA Checker. 

What Is Good Domain Authority?

One of the biggest questions every SEO expert might have thought about once in their lifetime is, “What is good domain authority?” Here is the hard-to-swallow truth. There is no ideal DA or specific number that your business website needs to achieve to succeed in the digital world. But a good DA is when your website’s domain authority is higher than your competitor’s website domain authority. 


The domain authority Moz checker goes from a scale of 1-100, where 1 is the worst domain authority score while 100 is the best. Many times, SEO experts and business website owners get the idea that they have to get a 100 score DA, but that’s impossible. Even the business giants such as Amazon dont have this perfect score of DA. 

Additionally, there are no particular “good” or “bad” Domain Authority ratings. Because of their differences from 100, a domain score of 55 would seem “bad,” while a domain authority score of 85 might look “good.” However, this is not true. A DA is neither excellent nor bad based on how close or far it is from 100.

Since Domain Authority is a comparison measure, there really isn’t a perfect value. Let’s understand this with an example.

Suppose you own a fast food brand. For example, you won’t compare yourself to Burger King. 

Burger King is a brand of its own, competing with other brands like McDonald’s. And if you try to compare your fast food brand with Burger King’s business, you might set your business to fail. Instead, you have to look for other fast-food brands or small-scale kiosks that are about the same size as your store. 

Moreover, you should look for business websites that are ranking on a similar keyword. Pick out 10 websites that are trying to rank on your target keywords and focus on their domain score. So, for your fast food brand, a good domain score will be the one these websites have. 

So keep your score higher than your competitors, but not so high that you are out of the competition. 

4 Best Practices to Increase Your Business Website’s Domain Authority

Now that you know about domain authority and have also learned to find your business website’s DA score, it’s time to learn how you can improve your current DA score. Let’s learn the best 4 ways you can do it:

  1. SEO Best Practices

To enhance your Domain Authority, begin by following SEO best practices. By following SEO best practices, you may increase your domain authority score and steadily raise your search engine rating. To increase your DA, first, you have to optimize your on-page SEO, which includes:

  • Title tags
  • Image ALT Tags
  • Meta Description
  • Keywords


All of these components are essential to your SEO ranking. In general, you must follow SEO best practices as they affect your Domain Authority. Your ranking and DA will increase if you adhere to the essential SEO.

  1. Create Interlinkable Content

Content is queen and plays a very important role in improving your domain authority. Therefore, you have to invest your time and effort in creating high-quality content that people will love to share. But how do you do that?

First of all, start by choosing a relevant keyword for your content. Keyword selection is one of the crucial parts when you start writing content because it determines where your content will appear in Google’s search results. Focus on creating high-quality content that will provide your readers with a better experience and can motivate them to share, driving better results. 


Moreover, publishing your content regularly will help you grab more opportunities for authoritative sites to link to your pages, which will help you increase your domain authority score

  1. Remove Broken Links

You could get some poor-quality links to your page when seeking to obtain credible backlinks to your website. There will be links to your profile from websites that reduce your Domain Authority rating. To determine the kind of links you receive, you need to look at your backlink profile.


Backlink checker tools are included in most domain checkers. Ahrefs and other backlink checker software allow you to check out the websites that link to your content. It gives you the chance to identify websites with poor backlinks and suggest that they take down the link pointing to your website.


You need to go over your website and make sure that all of the links are working. Any broken or faulty links should be fixed to avoid harming your domain authority score.


Your domain rating will improve if you remove broken and poor links. Your website will only have links from reliable and reputable websites, which will help you move closer to having a high Domain Authority score.

  1. Mobile-Friendly Website

A mobile-friendly website not only helps you give a better user experience but also helps you rank higher in Google’s SERP, increasing your domain authority. Create a user-friendly website by adding the below elements to your business website:

  • Using responsive design helps your website adapt to whatever device a person is scrolling on. 
  • Adding mobile elements such as a hamburger menu and CTA buttons will help you enhance your mobile experience.
  • Improve your page load time to provide users with a fast search experience. You can use Google Page Speed Insights to check your website’s load time and learn your areas for improvement. 


Page Authority Vs. Domain Authority

Are you still trying to figure out the difference between page authority and domain authority? Page authority is the metrics or the numbers that measures how well a page of the website will rank on search engine result page, whereas domain authority is when the metrics measure the overall strength of a website domain to rank on a search engine result page. Let’s have a look on the below given table to understand Page Authority Vs. Domain Authority.

Domain authority vs. Domain rating

As we all know, Moz develops domain authority, and the metrics predict the overall strength of a website domain to rank on search engine results, whereas domain rating is a ranking metric by Ahrefs which shows the overall website strength of backlink profile on a scale of 1-100. Moreover, Domain Rating has no direct impact on a page’s ranking in Google. High DR websites tend to rank highly on SERPs mainly because they score well in Google’s ranking algorithms. Let’s learn more about Domain authority vs. Domain rating with the help of below given table.

Domain Authority: Why Websites Need it


As we have learned, domain authority is not a direct factor that affects your website’s SEO ranking, but it does serve as the best predictor for how your website will rank in search results. A good domain authority will definitely help you rank your site better. 


If you are trying to increase your domain authority score but fail, then our team at SEOInventiv is here to help you. We provide white-label SEO services to help you increase your business website’s domain authority


Ready to boost your business website’s domain authority

Partner with SEO Inventiv and take your first step towards digital success.

Frequently Asked Questions

Q1) What is my domain authority?

Domain authority is a search engine ranking score that gives an idea of the ranking of your website in Google searches. You can check your website’s DA with SEO Inventiv’s DA Checker

Q2) How do I increase my domain authority?

To increase your domain authority in 15 days, follow the below-given steps:

Q3) Why did my domain authority go down?

Excessive use of the same keyword in anchor texts can affect your domain authority score.

Q4) What is the fastest way to increase domain authority?

Maintaining a navigable and user-friendly website is an excellent way to work on increasing your domain authority

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