In the ever-changing world of SEO, types of backlinks and their effects on a website’s ranking must be well understood. A backlink is a hyperlink originating from another webpage to your page. Also referred to as inbound and incoming links, these hyperlinks are significant for SEO because they serve as votes of confidence by search engines like Google. The more high-quality backlinks you have, the more authoritative your site appears. If you understand the types of backlinks and how to build them, it will be easier for your website to rank well in SERPs.
Within this valuable guide, we will explore in depth different types of backlinks, why they matter, and the best link-building strategy.
What are Backlinks?
They are links from external websites pointing towards your site. Search engines usually highly regard such links as authentic and trustworthy signals. You get new readers when several sites link to the same web page or website.
There are differences between backlinks, internal links, and outbound links: whereas internal ones increase the structural score of your web resource, inbound ones (Backlinks) help raise rankings in SERPs.
Different Types of Backlinks
There are three main categories of links: internal, outbound, and inbound (backlinks). This is why knowing the various types of backlinks available regarding SEO practices is essential. If you know about all types of backlinks, including link-building strategies, you will apply them better.
Editorial Backlinks
These links are earned when your content is cited within another document or article.
Why They Matter: These resources are valuable because they occur naturally. This implies that they originate from authority sites. Search engines use them as indicators that show how reliable your blogs or sites are.
How to Get Them:
- Create top-quality content that people can share.
- Get in touch with the top bloggers and other influential industry professionals.
- Take part in interviews or write guest posts.
Guest Blogging Backlinks
These backlinks are links given in guest posts you wrote in other blogs. You can usually include a link to your website within the body of your post or as part of your author bio.
Why They Matter: Guest blogging is the best way to reach new audiences. In addition, you can earn backlinks from relevant sites within the same sector.
How to Get Them:
- Find reputable blogs in your niche where you can contribute as a guest blogger.
- Suggest well-studied, pertinent subjects for consideration.
- Create high-value and first-class articles
Business Profile Backlinks
These are links from profiles you create on business listing sites, social media platforms, and industry directories.
Why They Matter: This will help with brand recognition for online marketing purposes and may help improve local SEO, too
How to Get Them:
- Have pre-presenter profiles such as Google My Business, Yelp, niche-related directories, etc.
- Match all contact details across every profile you create so they are identical.
Webinar Backlinks
A webinar backlink comes from another site because you hosted or participated in a webinar.
Why They Matter: Webinars are a great way to engage with your audience and earn authoritative backlinks.
How to Get Them:
- Host informative webinars on relevant topics.
- Collaborate with other industry experts.
- Promote your webinars through guest posts and social media.
Free Tool Backlinks
You can have these backlinks by hosting a free calculator, software, or template on your site.
Why They Matter: Free tools are a good traffic source and natural backlinks. This is because other sites may recommend your resources.
How to Get Them:
- Develop tools that solve specific problems for your audience.
- Promote your tools through content marketing and outreach.
- Other Important Backlink Types
There are also other types of backlinks not mentioned above that you could use for SEO, but they do not work as effectively as the ones listed above.
Other Different Types Of Backlinks
Resource Page Backlinks
These links on resource pages contain helpful content or tools. With these backlinks, a considerable amount of traffic can be driven to your site, making it an authority website within its niche.
How to Get Them:
- Identify resource pages relevant to your niche.
- Reach out to the site owners with a compelling pitch explaining why your content should be included.
Badge Backlinks
These are badges given by websites to others so they will link back to them. Badges can make other websites link to you, helping increase the site’s visibility and reliability.
How to Get Them:
- Create unique, attractive badges for specific achievements or certifications.
- Offer these badges to websites that meet your criteria.
Press Release Backlinks
These come from press releases with values containing links pointing back to one’s site. Press releases attract media coverage and earn backlinks from reputable news sites. However, some sites charge money before releasing their articles.
How to Get Them:
- Write compelling press releases about significant company events or milestones.
- Distribute them through reputable press release distribution services.
Comment Backlinks
These links have lower values than other types of links, but if done correctly, comment backlinks can drive traffic and provide some SEO benefits.
How to Get Them:
- Participate in discussions on relevant blogs and forums.
- Ensure your comments add value to the conversation.
Social Profile Backlinks
These links are from our social network profiles. This way, you can build a brand’s online presence.
How to Get Them:
- Prepare profiles on all major social media platforms.
- Regularly share content and engage with your audience.
Forum Backlinks
are referral Links from posts and profiles on forums. If forums are niche-specific and authoritative, they can drive targeted traffic and boost your SEO.
How to Get Them:
- Engage in reputable forums relevant to your industry.
- Provide valuable insights and links to your site only if appropriate.
Interview Backlinks
When another website or podcast interviews you, you get these backlinks. It is essential because it allows you to be seen as an expert in your field; hence, many people will visit your page to seek more information about the matter discussed there.
How to Get Them:
- Seek out opportunities to be interviewed
- Offer unique insights and promote your participation
Strategies for Building High-Quality Backlinks
Content Creation & Promotion
Content creation greatly determines link building. Your content must be interesting, engaging, and, more importantly, high quality so that other sites will naturally find reasons to refer traffic toward you since their visitors will also read what is written on such websites.
Outreach
It is difficult to run alone in the ocean of SEO. Proactively contacting influencers and web admins can help you promote your content. Just stay within your specialized area. Other authoritative websites can be contacted through emails or comments. Establish a relationship with them to secure a backlink.
Broken Link Building
It requires work and time but is more likely to get backlinks. You can find broken links on other sites and suggest they post your content as a replacement. Ahrefs has tools for finding broken links on high-authority sites.
Skyscraper Technique
Look for high-performing content in your niche, create something even better, and contact the people who linked to the original.
Brian Dean updated an existing guide on Google’s ranking factors, which led to substantial acquisition of backlinks.
Guest Blogging
Write on respectable sites within your industry for guest posts. For higher impact, focus on blogs with huge domain authority ratings and active readers.
Use Data and Infographics
One way to get backlinks is to create data-driven content or infographics that others love linking to. For example, HubSpot created an infographic about digital marketing trends that earned hundreds of backlinks due to its informative and visually appealing format.
Participate in Online Communities
This one is about time and excellence. You will need to be involved with online communities related to your subject matter, contributing good ideas to the discussions. In the comments section, you can link back to your website.
Host Contests and Giveaways
Come up with contests or giveaways that require participants to link back to your site and create buzz around it, leading to natural linkbacks
Measuring Backlink Quality
Backlinks are essential for search engine rankings, but not all backlinks are equal and may even hurt your site’s performance. Therefore, it’s essential to measure their quality. Check the metrics below for backlink quality checks:
Domain Authority (DA): It predicts how well your website will rank on search engines. The higher the DA, the more authoritative sites it has. Ensure the site linking to you is related to your industry or niche.
Traffic: Backlinks from high-traffic sites can drive more visitors to your site.
Anchor Text: This is the clickable text in a hyperlink. Optimize your anchor text to improve keyword rankings. Anchor text should be used naturally.
Still Confused? Choose SEO Inventiv for Your Backlink Strategy
Building a diverse backlink profile is essential for SEO success. But at the same time, it is complex and challenging. Understanding the different types of backlinks and employing strategic methods to acquire them is the best way to enhance your website’s authority and ranking potential. SEO Inventiv is the best option because our SEO experts analyze your website’s backlinks and then help you build suitable backlink types, which will drive more visitors than you think. Contact Us now to examine your backlink strategy.
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