How We Boosted Search Traffic for a Pet Store

The Challenge:

We tackled a project for an online pet store that was virtually invisible on search engines. The main hurdles we encountered were:

• Keyword cannibalization
• Lack of strategic internal linking to crucial service pages.
• Zero presence for essential commercial keywords.

The Solution & Stellar Results:

By addressing these challenges head-on, we achieved:

• A 26% increase in organic clicks.
• Ranking on 20+ commercial keywords.

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Why This Case Matters:

In this study, we’ll unveil how we strategically:

• Elevated 30+ keywords to the top 2 pages of search results.
• Lifted 20+ commercial keywords into the top 5 rankings.
• 26% increase in the site’s search traffic and impressions improved from 681K to 866K.

Our Strategy:

Upon review, the site struggled with visibility, impacting traffic and sales. We set ambitious goals to:

• Conduct a comprehensive SEO audit and fix identified issues.
• Improve rankings for commercial keywords.
• Garner high-quality, relevant backlinks to enhance visibility and traffic.

Overcoming SEO Obstacles:

Our main obstacles were:

• Dealing with multiple service pages.
• Boosting visibility for main category pages.
• Achieving rankings for commercial keywords.

Crafting the Winning Strategy:

Our approach was straightforward and comprised four key steps:

1. Perform a technical SEO audit to identify and rectify site issues.
2. Launch a targeted link-building campaign.
3. Ensure thorough indexing of all pages.
4. Optimize keyword associations for better search visibility.

Impressive Outcomes:

Significant improvements were noticed, especially after a critical Panda update, leading to:

• A notable restructuring of the website for SEO.
• Improved site authority through niche-relevant backlinks, boosting both domain authority and trust.

Concluding Thoughts:

The pet store’s journey from obscurity to SEO success story demonstrates the power of a well-structured SEO strategy. We didn’t rely on complexities but rather focused on building a strong foundation that appeals to both search engines and users. Have questions or need similar results? Leave a comment below!