AI in Digital Marketing

Technological advancements are simply at their peak. We are witnessing several advancements that haven’t only made things easy for humans, but also improved the quality of results. With AI taking center stage, Digital Marketing too has made it a friend, and Digital Marketers now use it to the fullest to extract the best results.

Firstly, let’s make it clear, will AI replace Digital Marketers or say, humans? We actually asked ChatGPT this question and the answer was:

So, AI itself has made it clear that the chances of it replacing humans are meagre. However, you can always use it to ease things for yourself.

What do Digital Marketers Feel About AI?

As per the survey conducted in the United States, around 56% of Digital Marketers felt that AI will replace them in the future. However, as mentioned by AI itself, the chances of it happening are meagre as AI can never replicate certain things that human minds can do. Hence, AI won’t replace humans, but will simplify certain things.

How has AI Impacted Digital Marketing?

AI has simply been a game-changer in the digital marketing domain. Be it automating certain things, providing a personalized experience, or making informed decisions, AI has made a lot of things easy for digital marketers.

Let’s understand some instances. A few years back, content creation took a lot more time & effort than today. Why? Because a majority of things demanded human effort. Now, tools like ChatGPT are here, where you just enter a keyword, and you get a gist of the content you can create. According to the latest data, around 50% of marketers are already using ChatGPT for various purposes.

Another instance, recognizing the search intent, commonly asked questions, etc. was a much more time-consuming process, specifically, if you are into a wide domain. Now, we have tools like AnswerThePublic, where you just input your keyword, and you are displayed with the list of common searches made by the users, and you can plan & create your content accordingly.

Google’s Bard is one such example that has made a lot of things easier for content creators & marketers. Here, you just need to input your query, and the tool will present you with several ideas relevant to your input.

Okay, enough with examples, now let’s deep dive into some upsides that AI has brought alongside for digital marketers.

Improving Customer Engagement Rate

As per CMS Wire, around 80% of customers desire chatbots to help them out and AI to improve their overall experience on the website. 

Customers do believe that AI can help them get quick resolutions to their issues, which used to be quite difficult before when AI wasn’t that dominating.

Hence, when you are meeting customer expectations by incorporating AI into your websites, it is very likely that the overall customer engagement rate on your website will increase.

Making Content Creation a Bit Easy!

In fact, AI has made it easy for both, content creators & content curators. Several businesses use AI to generate quality & relevant content, which saves their time & resources.

On the other hand, several content creators use AI to overcome grammatical issues in the content and to provide a final touch to their work. Grammarly is one premium example of this concept.

Helping Marketers Make Data-Driven Decisions

Gathering data is quite crucial in any domain to make decisions that might actually suit customers and businesses. While gathering relevant data might take a lot of time & effort, AI has made it easy for digital marketers.

Several marketers use tools like Statista to get stats and strategize the overall digital marketing campaign accordingly. It’s just about making relevant searches, and the tool itself presents relevant data about the search made. It’s also wise to integrate a website with a predictive analysis model to get relevant real-time data & make informed decisions.

Boosting Search Experience

AI has helped businesses to identify search intent along with formulating & strategizing the content accordingly. It ultimately boosts the overall search experience of the searchers along with improving the overall SEO of the website.

Voice search is one concept that’s used by a majority of searchers. These advanced AI tools help websites integrate with voice search, which ultimately helps websites check a crucial checkmark.

Finally, an improved search experience implies better search functionality and a massive green flag in terms of SEO!

Improved Advertising

When it comes to marketing, accurate targeting & marketing is always crucial. You simply can’t be wayward with your marketing tactics, as it might mean a waste of time, effort, and cost for you.

AI has helped marketers to be specific with targeting & marketing, eventually saving their time & effort. AI helps to analyze user behaviour, demographics, search intent, and several other aspects that not only help marketing but also help targeted advertising.

AI is a proven success when it comes to reducing wasted ads. Ultimately, it could mean cost savings for you.

Predictive Analysis – Smart Decision with Data Analysis

Predictive AI is another reliable tool that marketers use to track, improve & solidify their SEO strategy. Let’s understand predictive analysis in a bit more detailed manner so that you can use this concept in your digital marketing strategy and lead the competition.

What is Predictive AI?

In very simple words, predictive analysis implies mapping the past to predict the future. Mapping the patterns to predict the future helps make informed decisions, which is what predictive analysis does.

Let’s understand an example here. A hospitality business might consider aspects like the probable crowd in the peak season. All the past data will be gathered and analyzed, and the business will manage things accordingly.

How Does Predictive AI Differ from Generative AI?

Marketers often get confused when it comes to differentiating predictive AI & generative AI. As the name implies, predictive analysis is something that predicts outcomes, while generative AI implies using existing content to generate entirely new content.

How Do Marketers Use Predictive AI in SEO?

As mentioned, Predictive AI can help you gather a vast amount of data that can directly help you out with your SEO strategy. Be it the latest trends, analyzing user behaviour, search intent, or anything else, you can effectively use predictive AI to solidify your SEO strategy.

Some crucial SEO areas where you can effectively use predictive AI to your benefit are as follows.

1. For Keyword Research: Keyword research is always an integral part of any SEO strategy. While doing it all manually is obviously difficult, AI can help make this part easy for you. There are several tools available where you just need to input a primary keyword or a keyword relevant to your domain, and the tool will present you with a list of keywords you can use in your content.

This list would also show the factors like the search volume, and keyword difficulty, along with giving you an idea of long-tail keywords you can consider using in your content.

Now, what are these tools? Well, there are plenty of them, but some options we highly recommend are Ahrefs, Moz &  Ubersuggest. Any of these options must be enough to cover your keyword requirements.

How do you research keywords with these tools? Just submit your domain name or a keyword you have, and the tool will display you with several keyword & content ideas. Explore these options and select something that matches your requirements the best.

2. For Competitor Analysis: Well, if you are a marketer, you know how tedious & boring the competitor analysis can get. The best you can do is use AI and reduce time & effort for yourself. Predictive AI can provide you with reliable and deep insights into your competition, along with their loopholes. You can then formulate your SEO strategy to take the lead

So, what are the best tools to do a detailed competitor analysis? Ahrefs site explorer, Moz, and SEMRush are some of the options we trust and recommend to others.

3. To Predict Website Rankings: Yes, you will keep track of the results, but it’s always better to get a rough idea of the same at the initial level itself, isn’t it? Predictive analysis can do so for you by considering some aspects like performance history, algorithm updates, competition, and domain scope.

Getting some idea about the website rankings can help you tweak your SEO strategy. Plus, it can also help you make necessary changes to your website before it really gets too late.

4. To Identify Backlinking Opportunities: Backlinking is always a crucial part of any SEO strategy. Predictive AI can help you identify resources like pages with broken links, potential domains that can help you with backlinks, the best ways to contact a website owner, suggesting & scheduling follow-ups, etc.

Some tools to identify backlinking opportunities; Moz, SEMRush, & Ahrefs. Just submit the domain you wish to check backlinks for and the tool will manage the rest for you. You will get the gist of where you can get backlinks and the domains for which you can give links in your content.

Best AI Tools You Can Use in Digital Marketing

Let’s check out the best AI tools that you can use in digital marketing to help yourself out with your overall campaign.

ChatGPT – To Get Help with Content Creation

ChatGPT has been an extremely popular AI tool for a while now. The ability of this tool to generate content ideas, give you content online, and even generate the entire content makes it a popular choice among marketers & content creators.

So, how do you use ChatGPT to your own benefit to meet your content requirements? Let’s get the answers by going through the step-by-step guide to do so.

Step 1: Generating the Context

You can start by giving the ChatGPT a context of what you are doing & what your requirements are. Try helping ChatGPT by letting it know your goals so it can generate more specific responses to your queries.

Step 2: Generating the Topics/Content

Well, it depends on what your goals are, but this step incorporates generating topics/content based on the context you gave in the previous step. You can also generate the outline of the content. Again, it all depends on your requirements, resources, & preferences.

Step 3: Analyze the Generated Stuff & Make Necessary Changes

Well, no matter how accurate ChatGPT is, it’s always necessary to review the content it generates and make necessary changes to make sure that your requirements are met. You might want to get it double-checked by other tools too. AI is saving you time already, so don’t hesitate to invest some in reviewing things meticulously.

Step 4:  Post, Track & Repurpose

Once you are done analyzing the generated stuff and making the necessary changes, it’s time to post the content. Once done with posting, keep the track of results it’s yielding for you. After a certain timeframe, you will have to repurpose your content, which is a usual thing in the content creation process.

Google Bard – Provides Different Versions of the Responses

Much like ChatGPT, Bard is another chatbot that produces natural responses to your queries. How does it differ? Well, you get three versions of the responses, and you can move further with the one that goes with you well.

You can also use the Google Bard search button to go into details about the response generated by the tool along with checking the facts.

How Do You Use Google Bard?

1. Visit bard.google.com and sign up there, like you do on every platform.
2. Type your input or query in the query box.
3. Bard will generate three versions of the responses to your queries. You get options like liking or disliking the response, sharing it, asking Bard to modify it, checking facts relevant to the response, etc.
4. Once you are done analyzing the responses, and modifying them, select the option that suits you the best.

Surfer SEO – To Increase the Efficiency of the Content Creation Process

Surfer is an AI SEO that makes the content creation & optimization process, keyword research, and competitor analysis easy & smooth.

The tool comes with several advanced features & integrations that are extremely useful to digital marketers.

Surfer is an ideal tool for bloggers making regular content and facing a hard time optimizing it to make it SEO-friendly.

How Do You Use Surfer SEO?

Step 1: Start with Keyword Research

Yes, Surfer SEO is primarily used for content strategizing & optimization, but you can effectively use it as a keyword research tool too. Like every other tool, you just need to submit your domain name or a primary keyword and Surfer SEO will present you with a number of relevant options.

Step 2: Strategize the Content

Here, you add the primary keywords in the content editor section and click the “Create Query” button. You can even add multiple queries or keywords by using a comma as a separator.

Here, you will be asked to select the preferred device, your target audience & locale, etc. Select the options and the tool will then provide you suggestions like the ideal content length, relevant headings, content structure, etc.

Step 3: Study Your Competition

Again, there are plenty of options when it comes to competition analysis, and Surfer SEO is one of them. The tool displays the competitor’s content along with the content score, which gives you both, content ideas & the effort you will be required to invest to get that specific content ranked.

Step 4: Get an Idea About Content Structure

Surfer SEO is a decent option if you are looking to structure your content correctly. Be it setting the word count, image placement, or heading structure, this tool can help you to do it all correctly. Yes, you can customize it all as per your ideas, but this tool will just help you structure things correctly.

Frase – Another Reliable AI Tool for Efficient Content Creation

Frase is another reliable AI tool that has made a lot of things easy for content creators, marketers, and bloggers. This AI tool even allows you to refine your content, which allows you to deliver your piece as you want.

Creating Content with Frase

Frase can be a decent alternative to creating content in the word processor, as you get different perspectives & insights about the piece you are creating. In other words, you get a companion who will be equally motivated to deliver a good piece.

For instance, you are writing an article on “Cricket World Cup 2023”. Just input this query into the search bar, and you will be displayed with several search results. Hence, you won’t be required to switch between the tabs as you do with the word processor.

You will be displayed with different headings incorporating the keyword, topics, and the content score of the content you are being displayed. Plus, you can use the “Question” feature of the tool to check the commonly asked questions about the keyword you submit.

To Generate a Content Brief

Creating a content brief is quite easy with Frase. Just submit your keyword and Fraser will present you with the list of relevant topics, the average links scored by the keyword, important stats about the keyword, and much more. Ultimately, you will get a solid outline that will make the entire content creation process easy for you.

To Optimize Your Content

Frase gives you a content score that gives you an idea of how it will fare in terms of search engine results. You can add a link to your document or directly copy and paste your content to get insights into your content quality.

You will even get the topics that your competitors are covering, while you aren’t. You can then work on that to improve your content quality further.

Writesonic – Reliable Platform for Content Creation & SEO

Writesonic is an instant article writer that can write quality blog posts within a few minutes. This AI tool allows you to write, review and edit the article in the same editor. If you don’t have adequate time in terms of writing an article or don’t have the resources to do so, Writesonic can be your ideal choice.

Step 1: Choose a Title

After you sign up on Writesonic, the first step to writing an article is to select a title. You can input the topic in the search bar or click “Generate Ideas” if you don’t have any topic. The tool will present you with a list of unique & creative titles that you can move further with.

Step 2: Select an Introduction

An introduction is always a crucial part of any article, as it persuades users to read further. Hence, it has to be catchy. After you select a title and move further, click “Generate Intros”. You will be displayed with a few options. Read them out carefully and select one that you feel will work the best.

In case you aren’t satisfied with any of the generated options, you can click the “Generate Intros” button again and the tool will generate new introductions for you.

Step 3: Select an Article Outline

After you select an introduction, you need to click “Generate Outline”. On the basis of the introduction you selected, you will be presented with a list of outlines for your article. Make sure to analyze these outlines correctly and select something that incorporates the maximum information that you wish to convey to your readers.

Step 4: Write an Article

Once the outline is selected, hit “Write Article”. The tool will generate a unique article for you. However, make sure to review it correctly as the chances are high that not every information will be covered, and you might have to change some wording as well.

In case, you wish to modify the article or write an entire article on your own, you can do so with ease here. It actually makes a perfect collaboration of humans & AI. Once you are happy with the piece, you can copy the article anywhere you want before publishing it. You can even download it in Word format.

Keyword Insights – To Generate Keyword Ideas

Keyword Insights AI tool presents you with thousands of keyword ideas that you can cluster and create content seamlessly. Even if you are a beginner in the SEO domain, you can excel in it without much effort and difficulty.

Step 1: Research & Generate Keywords

The first step of using this AI tool is to research well and generate a large number of keywords relevant to your domain. Just submit your domain or topic name, and the tool will display you with a large number of relevant & important keywords.

Step 2: Group the Keywords

Next, group the list of keywords that you feel you can use in your content. This step would make it easy for you to uncover the topic clusters that might be missing in your content.

Step 3: Preparing an Outline

Now, according to the clustering report prepared above, this tool will prepare a content outline for you. This outline will incorporate all sorts of crucial information & stats that would help your piece rank.

Step 4: Start Writing

Once you have the outline, you can send it to your content team so it can start working on it. This tool provides an option to share the generated outline with just a single click.

ContentShake AI: An All-In-One Content Writing Tool

ContentShake works by combining AI with SEO data from SEMRush. The tool helps you with generating SEO-friendly articles, customized content ideas, and enhancing content quality to boost your website engagement and traffic.

ContentShake AI has been a helpful & reliable option for a while when it comes to content idea generation and enhancing content quality.

Crucial Features of ContentShake AI

1. Helps to Find Resonating Content Ideas: Here, you just need to submit your niche and the tool will generate a number of content ideas for you. Also, you can do some competition analysis here and select the topics that you feel might help you with leading the competition.
2. To Create SEO-Friendly Content: As mentioned, ContentShake effectively collaborates with SEMRush and helps you create SEO-friendly content. You can research your keywords here, do competition analysis, create content & optimize the content as per your SEO requirements after you create it. The data generated from SEMRush will be of great help here.
3. To Generate Social Media Content: Well, if you are looking to generate social media posts from your existing content or looking to create social media content from the scratch, ContentShake AI is an ideal option for you. With this tool, you can create catchy & creative social media posts with just a single click.

Page Speed Insights – To Improve Overall User-Experience on Your Platform

Google’s Page Speed Insights is another reliable tool to improve the overall page experience on your website on both, desktop & mobile. The tool provides you with a detailed report of the user experience you are providing along with some suggestions on how you can improve the same further on.

Real-Time Data Provided by Page Speed Insights

PSI provides real-time data of up to the past 28 days regarding these aspects: First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP).

1. First Contentful Paint: FCP is a timeframe when the user is navigated to the page when any piece of content is displayed entirely on the screen. This content could be anything; text, images, videos, etc.

Ideal FCP Score: ≤1.8

2. First Input Delay: The time measure when the user takes any action to the site to the time taken by your browser to respond to that action is termed First Input Delay.

Ideal FID Score: ≤100 milliseconds

3. Largest Contentful Paint: LCP represents how quickly the main content of the webpage is loaded entirely.

Ideal LCP Score: ≤2.5 seconds

4. Cumulative Layout Shift: CLS implies the layout shift scores of every unexpected layout shift that occurs on the entire lifespan of a website.

Ideal CLS Score: ≤0.1

5. Interaction to Next Paint: Interaction to Next Paint (INP) is a metric that Google uses to check how your website reacts to user interactions. Read more about INP here.

Ideal INP Score: ≤200 milliseconds

Check out the table that specifies the scores of each aspect into three different categories: Good, Needs Improvement, & Poor.

You can effectively use this data, work on your website content accordingly to make sure that Google requirements are met, and provide a smooth user experience to the visitors on your website.

Google Analytics (GA4) – To Optimize Website According to Real-Time Metrics

GA4 is a web analytics service that provides detailed insights & stats about SEO and other marketing purposes. You just need to have a Google account & you can use Google Analytics for free.

How Do You Use GA4 in Digital Marketing?

1. To Create Audiences: GA4 allows you to create audiences based on user behaviour and customer journey. You can personalize the audience creation as per your requirements. GA4 has been successfully able to increase the accuracy of the target, hence, increasing overall SEO efficiency.
2. To Get Insights into Engagement Rate: Engagement rate is another aspect that GA4 provides insights into, unlike UA. We all know how important the engagement rate is when it comes to any website. GA4 records both, bounce rate & engagement rate separately, which gives you massive clarity on two crucial insights for any website.
3. To Get Insights into Content Consumption: GA4 gives you an insight into how long a user stays on your website after completing the basic event of engaging with your site. For instance, a user subscribes to your newsletter on your website. Now, how long a user stays on your website after completing this action is one stat that GA4 shows. It gives you an idea of how good your content is, and how engaging your overall website is.

Want more information on GA4 or are looking to migrate into GA4? This blog might help you out.

Canva – To Create Catchy Images for Your Content

We all know how significant images are when it comes to explaining your content with your words to your audience. While creating it all on your own might be a bit difficult, you can use Canva to create catchy & unique images for your content.

Canva provides you with multiple templates that you can choose from to use in your content. In case, none of the templates match your design, just land on the homepage, click “Create a Design”, and you are good to go.

After you create the image, you can download the same with just a single click. As of the 4th quarter of 2023, Canva has around 135 million active users, which clearly validates the quality this tool comes alongside.

Final Words

AI in digital marketing can actually be your massive tool to succeed in your campaign. It can make a lot of things easy & smooth for you. However, you must select the right tool and the right approach to use that tool in your digital marketing strategy.

Be it improving website SEO, creating local content marketing strategy, creating graphics for your content, or writing content for your website, AI can make it all easy, solid & efficient for you.

Rest, if you still want to know more about the tools listed above, or if you are looking for professionals who can help you use AI wisely along with enhancing your SEO strategy, we are here for you. Our experienced team effectively uses both, AI and experience to make sure that desired results are achieved. Connect with us, explain to us your domain, and allow us to select the best tool & approach for your campaign.