Real Estate SEO 2023: 14 Strategies You Can’t Afford to Ignore
Did you know that SEO is sprouting in every sector, including real estate, for that matter? real estate SEO is for real!
72% of home buyers kickstart their search online. With advancements in technology, the world is moving ahead; with the assistance of latent technology, every sector is taking an upswing in dealing with clients and designing perfect marketing strategies to entice customers.
The latest techniques come in handy with no hassle, making everything possible, irrespective of the sector. If you are wondering what I am addressing about SEO, you are not wrong, but in tune with the article. In this, we will be discussing some profound insights about real estate SEO and how it helps in various ways for the business to encourage more clients without having to put in a lot of effort.
What is Real Estate SEO?
You are already aware of search engine optimization and its uses in various sectors worldwide, but do you know that SEO for real estate is also taking over the industry now? 13 billion real estate queries have been searched on Google to date.
Real estate SEO represents the strategies and techniques bound with optimization that enable the website and content to be readily accessible on online platforms.
If you want your website to be the most credible one and the one with the utmost trust in your real estate industry, then you must grab the opportunity to make the optimum use of it without a second thought. It also brings in organic traffic through your clients and will help you reach a better ranking provided by the search engines.
Why do Real Estate Agents need Real Estate SEO Services?
To speed up your volumes with each passing day, you must induce some expertise and proficiency in your respective industry, even if it is real estate. You need to imbibe search engine optimization services for real estate.
Every business industry, from fashion to beauty, education to technology, medicine to hotel management, and corporate to whatnot, and this list does not end here; it also includes real estate. It is one of those industries that is making effective use of this technology to create a longer chain of clients while enjoying the various perks that it offers.
If you are still in a dilemma about why this kind of industry will ever require SEO, then here is what you need to know;
- SEO for real estate allows you to target a specific audience.
- Real estate SEO attracts customers by providing the best SEO-friendly content.
- SEO for real estate assists in taking the lead in terms of ranking on the Internet.
- Increases healthy competition
- Real estate SEO boosts organic traffic that comes directly from the audience.
- Increases the quantity of qualified organic leads
- Real estate search engine optimization helps you stay connected with your clients while maintaining a better relationship with them that lasts longer
- SEO for real estate agents also ensures the position of your website at the next level, which attracts a larger audience.
Above are the reasons why you need to invest in a good real estate SEO marketing and SEO strategy. But it is not the end, and the benefits are much more relevant to your needs, which you must undoubtedly comprehend to learn more. You do not have to go anywhere to learn, but keep reading the following part of the article.
When Does Real Estate Need Help with SEO?
There have been many instances when SEO has helped realtors, but today we will discuss a few of them:
Realtors need help from real estate SEO experts when their website’s ROI is not on track despite the previous SEO on the website. The best real estate SEO strategies are required to get higher ROIs. But if the SEO strategies aren’t the best, your real estate website’s SEO may struggle, and you might need more help.
Real estate SEO is also helpful when you lack an SEO management system for your real estate website.
What are the Benefits of Real Estate SEO Strategies?
Real estate SEO services help target a potential audience and come with wholesome benefits that prompt you to always look up to them. Check out the benefits mentioned below.
More Traffic, More Conversions
Didn’t you know that SEO for real estate websites saves you a lot of money? Well, then, hear this out! SEO is pivotal in enhancing business activities, but it does not end here. It is also cost-effective, which enables you to save a lot of money. Alongside, targeting the right and potential audience is much more reliable.
Creating keywords such as “modern house hunting” or “home projects” will help increase your real estate website’s SEO traffic. Also, ensuring on-page and off-page real estate SEO strategies will support targeting and captivating the right audience. Using the correct and adequate keywords will help enhance the search engine ranking.
Do you want to increase your return on investment? Then, no worries; real estate SEO tips have your back and will undoubtedly ensure that your ROIs will take an upswing without stumbling. Realtor SEO is one of the cost-effective strategies that help with real estate SEO marketing and is also better than most of the dominant marketing strategies when concerned with click-through rates (CTR) and lead conversions.
As you opt for SEO in real estate, your website gets its visibility much better than before and is highly SEO friendly, so the rankings will be high, which will, in turn, help increase your Return on Investments (RBIs).
Increases Brand Awareness
Increasing brand awareness is one of the top priorities for any business around the globe. And if you think you are into real estate and do not require it, then you need to be corrected, as every business needs it, no matter what it deals with.
And if you need to learn how to increase it, here is a real estate SEO tip that works like magic for your industry. SEO in real estate will enhance the visibility of your website, focus on social media integration, and help generate leads.
Increased Domain Authority
Today, if you check out the Internet, there are millions of websites; however, very few websites come in the top ranking, and if you want to keep your competitive spirits high and want your website to achieve a good rank, then you must try investing in a decent real estate local SEO.
SEO in real estate helps enhance domain authority while creating solid SEO-friendly content, which will, in turn, allow you to achieve the rank your website deserves. Moreover, you will have to eradicate some unnecessary and toxic links to promote the highly performing and active links that support the website.
Target the Right Audience
There are billions of users on the Internet, and it does not ask to reach only that one audience that is interested in real estate. Well, that is indeed a challenging task. But would you believe that SEO will get things done in a much simpler and easier way? No? Then check out the next part.
SEO for realtors is the latent technique used to make things less challenging for you. All you can do is add relatable keywords and make your content SEO-friendly, and you are done. This will help target the proper and potential audience searching for a website or a company like yours.
Cost Effective Real Estate Marketing
Real estate SEO can save you money. It’s hard to believe, right? But this is the fact. SEO is one of the strategies most companies use to make things cost-effective in real estate marketing. It helps build customer relationships, ensuring that your customers stay in tune with you and that you do not have to advertise again and spend money on it.
Moreover, your content becomes more vital and much more friendly to your audience, which requires less or no frequent alteration, saving a whopping amount. At the same time, it increases the profitability of your business.
What is the ROI of real estate SEO?
SEO ROI, or return on investment, is the estimated business value of all the SEO activities being conducted in contrast to their costs. A study conducted by Outbrain has illuminated the substantial impact of organic search on driving website traffic. These statistics underscore the efficacy of SEO in not only boosting website traffic but also enhancing profits.
However, it’s essential to recognize that SEO is a long-term strategy that requires patience. Significant results may not be immediately visible, unlike the instant ROI often associated with paid advertising. Nevertheless, with unwavering consistency and time investment, you can tap into the vast potential of the millions of daily visitors who browse the internet.
14 Real Estate SEO Strategies to Skyrocket Your Real Estate Website
Before jumping into the performance of SEO for real estate agents, make sure to analyze deeply who your competitors are. Understanding the competitors and their competitive edge plays a predominant role, as you must not be a follower but a unique leader.
Pro Tip: Use Semrush’s organic research tool to identify your competition in real estate SEO.
Content creation is the next important thing; however, adding the right keywords is significant. But you do not have to worry about this because SEO for a real estate company will look into that and come up with some of the best keywords.
Focus on Long Tail Keywords
Yes! Real estate SEO will make sure to make better use of long-tail keywords, and here is why you need to stress a lot about these keywords. They enable the website to achieve more traffic than expected and will encourage new audiences to encounter your website.
Pro Tip: You can target indefinite numbers of long tail keywords, but not all long tail keywords are good for your website. To research the best long tail keywords for your real estate SEO, you should try out some of the SEO tools, such as Answer The Public.
Provide Quality Content
Providing qualitative content must undoubtedly be on the checklist. Sound content is what most of the readers or clients look for. If the content is not good enough, it will not lead to more leads.
Pro Tip: Many times we find it difficult to generate ideas for a quality content blog that should be posted on our website. But worry not, you can check out these 12 Free Websites to Get Trending Content Ideas for Your Next Blog Post.
Take Care of Technical SEO
SEO is not just about stuffing the keywords; it also makes a substantial positive impact when one takes adequate care of the technical SEO. And this could be primarily possible
when you adhere to the below given list of technical SEO strategies.
- Using HTTPS or SSL certificates helps protect sensitive user information like passwords or any other details that can be used to perform illegal activities.
- Make sure visitors are able to access only one of the websites from the below two versions of your site:
- Your site should always load fast; page speed is one of the major factors affecting both mobile and desktop versions of the website.
- Make sure your real estate website is mobile friendly.
- Your website should always have right structured data markup codes to help your website’s pages gain a rich snippet on Google. These snippets will help your website by improving the CTR, or click through rate.
- There should be no duplicate content issues on your website.
- Find and fix the broken pages and broken links on your website. They can negatively affect the user experience of visitors to your website. Lookout for response codes like 404, 401, 410, 503, 505.
Pro Tip: If you are new to SEO, connect with SEOInventiv now to get help with your website’s technical SEO.
Solve Crawling And Indexing Issues
Do not let technical issues hamper your website’s user interface or user experience. Always try solving problems related to crawling and indexing, or else it will lead to hindrances for bots.
Pro Tip: Make sure your website’s robots.txt file is not blocking the search engine bots from crawling the website. You can check that with the help of google’s robots.txt tester.
Make Sure You Are Visible in Local SEO
Ensuring visibility in local SEO for real estate is again a crucial aspect. Local SEO enables you to target the nearby or regional audience who are more likely to reach you when needed, so one has to grab their attention through visibility in local SEO.
Pro Tip: If you are having difficulty ranking your website higher on Google My Business, check out this Google My Business Guide.
Get Backlinks to Your Website
Backlinks, or inbound links, are indeed your savior in so many ways. These links will help the users get back to your website even if they are surfing through another website. Its quality and quantity will boost the rank of your website on the search engines; if you find it a challenge, approach a real estate SEO expert.
Pro Tip: Create the most powerful backlinks for your website. The most powerful backlinks are those that are from highly authoritative websites. To check the authority of the backlink, you can use the backlink checker extension by MOZ BAR.
Monitor Your Performance
Constant or continuous monitoring of your performance will help you understand where you stand among your millions of competitors. To improve your website’s performance, you will need to gather and analyze the data about how your visitors behave on your website, and to do this, you might need some of the best web analytics tools that can help you gather the data about your visitors.
Pro Tip: Use heatmaps on your main pages, which will help you understand the interactions of your website visitors on the listing pages.
State Your KPIs
Stating your KPIs (Key Performed Indicators) will showcase your determination toward your goals. It helps in easy tracking of overall accomplishments along with the real estate SEO strategies used to achieve them. This vividly states if your company is going on track.
Below are some of the KPIs you can refer to to track the success of your real estate website’s SEO performance.
- Enhanced Google impressions
- Enhanced Google traffic
- More reviews or views on your Google My Business profile
- Enhanced click-through rate (CTR)
- Increased conversion rate
- Increased time on page
- More pages viewed per user session
- No or less bounce rate
- Soft conversions from newsletter subscriptions or demo video views
Pro Tip: Every KPI’s definition ought to be based on the company goal. KPIs are frequently defined based on available data without taking their intended meaning into account. KPIs then become targets for manipulation as a result. As a result, it’s critical to first decide which issues the presentation of a KPI should address and then to ascertain which indicators contribute to answering those questions.
Improve your Conversion Rate
Always work on improvement, even if it is about improving your conversion rate. This will help captivate more people. Which also promotes traffic on your website.
Pro Tip: Conversion rate optimization is a difficult task, but with Hubspot’s CRO planner, you can analyze and develop a strategy for improving the conversion rate.
Make your Website Mobile-Friendly
People are busy bees, and you must ensure that your website is compatible no matter the user’s device. Making the website mobile-friendly is essential, as most people are primarily on the phone and would love to get things done with just a single click and no strain.
Furthermore, research shows that 73% of all users used a mobile device to search for real estate, with 58% of millennial home buyers using a mobile device to find their home.
Pro Tip: Test your site on Google’s mobile friendly test to guarantee a seamless and user friendly experience.
Improve Your Website’s EAT
EAT (Expertise, Authoritativeness, and Trustworthiness): you need to address all three traits, as it will help improve the company’s website.
Pro Tip: Having a high E-A-T score can help your real estate website rank better on Google’s search engine ranking page.
Say No To Black Hat SEO Strategies
Stay within the real estate search engine optimization guidelines to manage the search engine results page. This means you must always say NO to the black hat SEO strategies.
Keep Meta Descriptions Updated
Make sure the meta descriptions you add are constantly updated. A continuous update will improve the quality, and everything will stay intact with the current trend.
Pro Tip: You should always follow meta description writing tips to attract a large audience from Google’s serp.
Online Reviews Will Work Wonders
Render quality service to your clients, and they will continue reviewing your work. These reviews will never go in vain but will enable many more clients to knock at your door. According to research, 83% of consumers are willing to refer a business after having a positive experience, so get those reviews!
Pro Tip: Ask your client in person regarding the services you provide and encourage them to share their experiences online.
Use Attractive Images To Showcase Your Work
Use some of your work’s latest pictures to make your content much more captivating. This will make the whole thing look attractive as well as reliable. Sometimes, this information is all that your clients will need.
Pro Tip: Adding alt-text and image optimization to real estate listings boosts Google Images clicks by 37%.
Social Media is a Must
Create a social media profile on various platforms, as this will help in sharing the links to the other media platforms, which will, in turn, encourage brand awareness and influence search engine optimization.
Pro Tip: Social media needs daily posting to gain engagement and visitors, which can be a daunting task. But you can schedule your posts on Instagram and Facebook with the help of Meta Business Suite Scheduling.
Real Estate and Local SEO
Want home buyers to contact you directly? Target local SEO. Yes, you heard it right. On page, off page and technical SEO are the critical parts of digital marketing. But optimizing your real estate website with local keywords can help you appear in the search results of potential clients looking for local realtors. There are many factors contributing to local real estate SEO strategies, and many of them are listed below. Read on to explore the top strategies of local SEO for your real estate website.
Google My Business
Being listed on Google my business is essential. When a customer searches for a local business, they will likely go to the map’s listing first.
Using schema markup, you can organize the code on your website to tell Google what format it should be in. For instance, you may have a table with fields for the price, number of bedrooms, and other details of a property.
You could make that table “friendlier” to Google with schema markup, increasing the likelihood that it will appear in Google’s visually appealing rich snippets or instant answers.
Search engine click-through rates are higher for pages with schema markup, according to studies, by 20–25%.
Focus on Reviews and their Quality
Reviews help you in a great way to improve your website’s local SEO and help you stand out in the overly competitive real estate industry. If you have many happy customers providing reviews on your listing, its your responsibility to not let them wait for a long time and actively respond to their reviews.
Promote your Listings on Social Media
Search engines are highly helpful in providing a large amount of traffic to your website, but you should not only depend on them for all the work. Make sure to link your website or individual listings to social media.
Why Choose SEOInventiv as Your Real Estate SEO Services Partner?
Well! Well! For various reasons, you must choose SEOInventiv as your real estate SEO services partner. To make you understand why SEOInventiv is one of the best SEO companies for real estate, we have mentioned some of the concepts below, which you can take a glimpse at.
- SEO for real estate agents will guide you precisely and effectively to reach your personal goals
- We have top-notch proficiency and expertise, and you will not have to look behind at any time.
- The real estate seo strategies and gimmicks used by us will promote your website much faster than you expected
- We also assist in gaining a competitive edge and making your website stand out from the crowd with uniqueness.
Real estate SEO has become an indispensable tool for success. SEO is crucial not only for traditional industries but also for real estate. From raising brand awareness to increasing domain authority and boosting your website’s traffic, real estate SEO has many unsung advantages.
Take your real estate business to new heights by using the above mentioned top 14 real estate SEO strategies. Select SEOInventiv as your real estate SEO partner and stand out in the crowd by taking advantage of our cutting edge real estate SEO strategies.
Q: What do you mean by local SEO?
Local SEO for real estate is the strategy that motivates business awareness among the local public through local search engines. This is based on the geographic area of the business.
Q: How do keywords help in SEO?
Conducting good research on keywords and then using them in the content will help achieve a good rank in the search engines.
Q: How many keywords are ideal for real estate SEO?
For every topic, one to four strong keywords are ideal for SEO in real estate. Including them precisely will help better rank the website in the search engine.
Q: Suggest one of the best real estate SEO practices.
One of the best practices for real estate SEO is making the website much more feasible and compatible with mobile phones, as most clients prefer using phones to access information.
Q: Do realtors need SEO?
Well, if we glimpse today’s era, the majority of the population uses the Internet every single day. People try to get everything done with just a single swipe on their phones, and in fact, SEO for realtors is necessary to increase the number of buyers or clients and target the right audience.
Q: Is SEO for real estate agents good?
Investing in a real estate SEO strategy is a great way to increase website visibility and gain more customers, both on the buyer and listing sides.