White-Label SEO: A Handy Guide in 2024

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Co-Dependency In The World of SEO : A Guide To White-Label SEO

Everyone these days knows the importance of ranking on top of a SERP (Search Engine result Page). Rank higher, Attract traffic and Gain customers; motto of every business present online. However, not every company has the expertise or resources to handle SEO all by themselves. This is where white-label SEO comes into play. 


White-label SEO allows businesses to offer SEO services under their brand without needing in-house SEO experts. It provides a cost-effective solution, granting access to advanced tools and specialized knowledge from established SEO providers. This means businesses can deliver top-notch SEO results, maintain their brand identity, and focus on core competencies like client relationships and strategy development.


This blog will explain why white-label SEO is essential, outline its benefits, and guide you on how to choose the right provider. By the end, you’ll understand how integrating white-label SEO can enhance your service offerings, improve client satisfaction, and drive business growth. Read on to discover how your agency can stay competitive and maximize efficiency with white-label SEO. 

What is White Label SEO?

White Label SEO is a resale business arrangement where one agency provides SEO services (the White-label SEO provider or the third- party) that another agency (the White – label SEO reseller) sells the SEO services under its own brand. This allows the Reseller  to offer SEO services to their clients without having to perform the SEO job themselves, and hence labelled as White- label SEO services.

Let’s understand it in much detail – 

  1. White-label SEO Provider: This is a SEO agency that specializes in search engine optimization (SEO). They have a team of experts who perform tasks like keyword research, on-page optimization, content creation, link building, and technical SEO. They are responsible for implementing effective SEO strategies that help websites rank higher in search engine results.
  2. White – label SEO reseller: This is usually a marketing agency, web design firm, or consultancy that wants to offer SEO services to its clients but doesn’t have the expertise or resources to provide these services in-house. Instead, they partner with the White- label SEO provider to get the job done.
  3. White Labeling: The key aspect of white label SEO is that the SEO provider’s work is rebranded with the SEO reseller’s brand. This means all SEO reports, communications, and outputs from the SEO work are presented as if they were produced by the White – label SEO reseller. The SEO reseller’s clients are unaware that a third-party SEO provider is actually doing the work.

How White Label SEO Services Work?

How White Label SEO Services Work?

1. The SEO co-dependents

  • White – label SEO reseller: A business that wants to offer SEO services along with their services to its clients but doesn’t have the expertise or resources to do it themselves.
  • White – label SEO Provider: A company that specializes in SEO. They have the skills, tools, and team needed to perform SEO tasks.

2. Client Hunt

  • The White – label SEO reseller markets and sells SEO services to their clients. They present these services as part of their own offerings, under their own brand.

3. Project Kickoff

  • Once a client signs up for SEO services, the White – label SEO reseller gathers all necessary information about the client’s website and SEO needs.
  • The Reseller then passes this information to the SEO provider.

4. White – label Work in progress

  • The White – label SEO provider performs all the SEO tasks. This includes activities like keyword research, on-page optimization (improving the content and structure of the website), link building (getting other websites to link back to the client’s site), and technical SEO (ensuring the website meets technical requirements of search engines).

5. Reporting and Communication

  • The SEO provider prepares White – label SEO reports showing the progress and results of the co-dependent SEO efforts.
  • These White label SEO reports are branded with the SEO reseller’s logo and company details, not the SEO provider’s. This is the “white label” aspect—everything appears as if the SEO reseller did the work.

6. White – label Work Optimization

  • The SEO reseller receives these branded reports and communicates the results to their clients.
  • The client sees only the White – label SEO reseller‘s branding and believes all work was done by the SEO reseller’s team.

7. Ongoing Work

  • The White – label SEO provider continues to perform ongoing SEO tasks and updates, while the SEO reseller continues to manage the client relationship and communication.

White-label SEO marketing is a complete win- win deal for both the SEO – Reseller and SEO- Provider.

Benefits Of White-Label SEO Marketing

Now let’s talk about the wins here –

Benefits for the White – Label SEO Reseller

White – label SEO resellers can expand their service offerings, save on costs, and focus on client relationships.

  • Everything under one roof

One of the biggest benefits for White – label SEO resellers, such as marketing agencies or web design firms, is the ability to expand their horizon of service offerings without needing to become SEO experts themselves. By collaborating with an SEO provider, they can offer their clients best of best White- label SEO services, making them a one-stop shop for digital marketing needs.


  • Save Time and Resources:

Developing an in-house team of SEO experts requires significant time and resources, including hiring and training staff, purchasing tools, and staying updated with the latest SEO trends. White label SEO allows SEO resellers to bypass these costs and complexities. They can rely on the expertise of the White-label SEO provider and focus on their core business activities.


  • Scalability:

As the SEO reseller’s business grows, so does the demand for White label SEO services. White label SEO services can easily scale with this demand. SEO resellers can handle an increasing number of clients without worrying about capacity constraints. The SEO provider takes care of the workload, allowing the SEO reseller to grow their client base smoothly.


  • Maintain Brand Consistency:

Since the SEO services are white-labeled, all reports and communications are branded with the SEO reseller’s logo and company details. This makes sure that the clients get to see a consistent brand image, enhancing the SEO reseller’s professional appearance and credibility.


  • Focus on Client Relationships:

White – label SEO resellers can concentrate on managing client relationships and ensuring customer satisfaction while the technical aspects of SEO are handled by the White – label SEO provider. This focus on client engagement can lead to better client retention and more referrals.


For White – Label SEO Providers

SEO providers enjoy a steady stream of work and can operate more efficiently.

  • Steady Stream of Work:

White-label SEO providers benefit from a steady stream of projects without having to engage in direct client acquisition. They can focus on what they do best—delivering SEO services—while the SEO reseller handles the sales and client management.

  • Efficient Use of Resources:

By partnering up with multiple White – label SEO resellers, an SEO provider can optimize their resources and earn more by keepin white-label seo pricing higher than they would if they stuck with one client. This can lead to more efficient operations and potentially higher profits.

For Clients

Clients receive expert SEO services without the need for multiple points of contact.

  • Access to Expert Services:

Clients receive high-quality SEO services, often without realizing that a third party is involved. They benefit from the presence of SEO experts; trained professionals, which can lead to better results for their websites.

  • Convenience:

Clients can get all their digital marketing needs met through a single White-label SEO firm. This reduces the hassle for them in coordinating with multiple vendors and simplifies their marketing efforts.

This collaboration helps both the SEO partners to use their strengths, grow and enhance their business with streamlined operations and making sure to deliver high-quality services.

Don’t Confuse White-Label SEO With Outsourcing SEO

White label SEO is ideal for agencies wanting to offer SEO under their brand without developing the team in-house. Outsourcing SEO suits businesses that need expert SEO help and are okay with their clients knowing that a third party is involved. Both approaches allow businesses to utilize external expertise but differ in branding and client interaction.

Choosing The Best White-Label SEO Partner 

Choosing the right White-Label SEO partner is a tough yet a very important task to be able to provide top-notch SEO services to your clients under your brand. Here’s how to make the right choice in simple terms:

1. Understand Your Needs

First, clearly define what you need from an SEO partner. Are you looking for extensive SEO services, like keyword research, content creation, link building, and technical SEO? Knowing your needs will help you find a partner who offers the right services.

2. Look for Experience and Expertise

Check the potential partner’s experience and expertise in SEO. Look for:

  • Years in Business: More experience often means better services.
  • Client Testimonials and Case Studies: These can show you how well they’ve performed for other businesses.
  • Certifications and Awards: These can be indicators of a reputable and skilled SEO provider.

3. Evaluate Their SEO Techniques

Make sure they use ethical, white-hat SEO techniques. Avoid partners that use black-hat tactics, which can harm your clients’ websites in the long run. Ask them about their approach to:

  • Keyword Research
  • On-page Optimization
  • Link Building
  • Content Creation
  • Technical SEO

4. Check Their Reporting and Communication

Effective communication and transparent reporting are essential. Your White-label SEO partner should be the one that:

  • Provides Detailed Reports: These should show the progress and results of their SEO efforts.
  • Offers White Label Reports: These reports should be branded with your logo and company details.
  • Has Clear Communication Channels: They should be easy to reach and willing to answer your questions promptly.

5. Assess Their Tools and Technology

A good White-label SEO partner should use advanced tools and technology for their work. Ask about the tools they use for:

  • Keyword Research
  • Website Audits
  • Rank Tracking
  • Link Building
  • Analytics

6. Look for Scalability

Choose a partner who can grow with you. As your business expands and you take on more clients, your SEO partner should be able to handle the increased workload without compromising on quality.

7. White-label SEO Pricing and Value

While cost is important, don’t just go for the cheapest option. Look for a partner who offers good value for money. Compare what different providers offer for their prices and choose one that balances quality and affordability.

8. Ask About Customization

Make sure your partner can tailor their White – label SEO services to meet your specific needs. They should be flexible enough to adapt their effective SEO strategies to suit your clients’ unique requirements.

9. Check for a Trial Period or Money-Back Guarantee

Some providers offer a trial period or a money-back guarantee. This can give you peace of mind and a chance to evaluate their services without a long-term commitment.

10. Read Reviews and Seek Recommendations

Finally, read online reviews and ask for recommendations from other businesses. This can provide insights into the reliability and effectiveness of potential partners.

By following these steps, you can find a white label SEO partner who will help you provide excellent White-label SEO services to your clients under your brand, ensuring their satisfaction and your success.

Integrating White Label SEO into Your Agency 

Integrating White Label SEO into Your Agency

Integrating White-Label SEO into your agency can be smooth and beneficial.

Why should you do it?

Expanded Service Offerings:

  • By using White-Label SEO agency can offer a full range of SEO services, like improving website rankings and creating quality content, without having to hire their own SEO experts. This means they can provide more value to clients and keep them satisfied.


  • It’s cheaper to use a White-Label SEO provider than to build an in-house team. White-Label SEO Agency save money on hiring and training while still delivering top-notch SEO services. This also means they can scale services up or down based on client needs without extra costs.

Access to Expertise:

  • White label SEO providers are experts in their field and use the latest tools and techniques. Agencies benefit from this expertise, ensuring their clients get the best SEO results without the agency needing to become SEO specialists.

Focus on Core Competencies:

  • Agencies can focus on what they do best, like managing client relationships and creating marketing strategies, while the white label provider handles the SEO. This makes the agency more efficient and productive.

White Label Benefits:

  • Agencies can brand the SEO services as their own, presenting them to clients under their name. This builds the agency’s reputation and ensures consistent branding. Providers also offer customized reports that agencies can brand and share with clients.

Increased Revenue Streams:

  • Offering SEO services can provide a steady income through ongoing client retainers. Agencies can also upsell other digital marketing services to clients who see good results from SEO, increasing overall revenue.

Flexibility and Adaptability:

  • Agencies can quickly adjust to market changes and client demands by using white label SEO services. This flexibility helps them stay competitive and meet client expectations without overextending their resources.

Here’s how you should do it:

Assess Your Current Services Evaluate your existing services and identify how white label SEO can complement them. Determine the specific SEO services you need to outsource.

Choose the Right Partner Select a White-Label SEO provider that aligns with your agency’s goals and values. Ensure they offer the services you need and have a good reputation.

Training and Communication Educate your team about the new services. Make sure everyone understands the process and how to communicate the benefits to clients. Hold training sessions if necessary.

Seamless Client Interactions Maintain a seamless client experience by integrating the white label SEO services into your existing processes. Keep the communication channels open and ensure that the client interactions remain smooth and professional.

Set Clear Expectations Set clear expectations with your White-Label SEO provider. Define the scope of work, deadlines, and reporting requirements. This helps avoid misunderstandings and ensures that  White – Label SEO Partners are on the same page.

Monitor and Evaluate Regularly monitor the performance of the White-Label SEO services. Evaluate the results and make adjustments as needed. This helps you ensure that the services meet your clients’ expectations.

By following these steps, you can smoothly integrate White-Label SEO into your agency, enhancing your service offerings and improving client satisfaction.

Few Examples & Success Stories

Hibu and Google:

Hibu, a Meta Marketing Partner, Google Partner, and Microsoft Advertising Select Channel Partner,offers White label SEO services to small and medium-sized businesses. By using Google’s expertise and resources, Hibu was able to provide its clients with top-tier SEO strategies. This partnership allowed Hibu’s clients to achieve higher search engine rankings (SEO white-labeled ranking) and increased web traffic, which led to improved sales and brand visibility. To read more about Hibu and Google’s collaboration, visit Hibu’s site and learn more about them.

Vendasta and CISCO:

Vendasta, a leading platform for digital solutions, provides white label SEO services to various businesses, including CISCO. Vendasta’s SEO solutions helped MSPs attract new clients and retain existing business by improving their online presence.

Helped to create packages of valuable digital marketing solutions that will help the MSPs grow and improve their lead-generation efforts beyond word-of-mouth referrals.

Click [here] and have access to complete case study on Vendasta X CISCO

Best White – Label SEO Services On The Internet Today

Yoast and Web Agencies:

Yoast, known for its popular SEO plugin, collaborates with web design agencies to offer white label SEO services. By integrating Yoast’s powerful SEO tools into their clients’ websites, these agencies have reported up to a 60% improvement in organic traffic and higher conversion rates. Clients have praised the seamless integration and the noticeable boost in their online visibility and sales.


Vendasta is a comprehensive digital solutions provider that offers white label SEO services to agencies and businesses. Their platform include tools for White – label keyword research, on-page optimization, link building, and performance tracking. Vendasta’s solutions are designed to help agencies scale their services, improve client outcomes, and manage SEO campaigns efficiently.


SEOInventive is a top White-label SEO provider, offering exhaustive SEO services like keyword research, on-page optimization, content creation, and link building. With SEO experts on the team bringing in effective SEO strategies and transparent reporting, SEOInventive helps agencies deliver exceptional results, enhance client satisfaction, and achieve sustainable growth without additional resources or training.


Boostability specializes in providing affordable white label SEO services to small businesses and agencies. They offer a range of White – label services including website audits, content creation, and local SEO optimization. Boostability’s focus on scalability and transparent reporting makes it a popular choice for agencies looking to enhance their SEO offerings.


The HOTH (Hittem Over The Head) offers a wide range of white label SEO services, including link building, content creation, and local SEO. They provide detailed White label SEO reporting and a user-friendly White- label SEO dashboard, allowing agencies to track the progress of their clients’ SEO campaigns. The SEO HOTH is known for its customer support and customizable White – label SEO service packages.

SEO Reseller:

SEO Reseller offers comprehensive white label SEO services tailored to the needs of digital marketing agencies. Their services include SEO audits, keyword research, content development, and link building. SEO Reseller also provides robust reporting tools and dedicated account managers to help  

Common Misconceptions About White Label SEO

There are several misconceptions about white label SEO. Let’s address and debunk some of the most common ones:

Misconception 1: White Label SEO Is Low Quality Some believe that outsourcing SEO means lower quality. Generally White label SEO providers employs experienced SEO professionals to do the work and use proven strategies to deliver high-quality results.

Misconception 2: Lack of Transparency Clients may be worried that outsourcing might lead to a lack of transparency. Good White label providers offer detailed reports and keep you informed about the progress of your campaigns, keeping full transparency.

Misconception 3: It’s Expensive Many think white label SEO pricing is costly. In reality, it can be more cost-effective than hiring and training in-house staff, especially for small to medium-sized agencies.

Misconception 4: No Control Over the Process Some fear losing control over the SEO process. While you are not directly managing the day-to-day tasks, you still set the goals, monitor progress, and communicate with your provider to ensure the work aligns with your expectations.

Misconception 5: Clients Won’t Approve Agencies worry that clients might not approve of outsourced services. However, clients are primarily concerned with results. As long as the SEO campaigns are effective, clients are usually satisfied, regardless of who performs the work.


In conclusion, collaborating with the right white-label SEO partner for fully managed SEO service can help you boost your SERP ranking with minimal effort and cost-effective methods. By carefully evaluating potential white-label partners based on their experience, expertise, techniques, communication, tools, scalability, pricing, customization, and reputation, you can find the best white-label SEO partner who aligns with your needs and values.

Shalini Rella
Shalini Rella
With more than two years of dedicated expertise, Shalini has established a reputation as a pioneering figure within the SEO industry. This acclaimed author and perpetual learner has revolutionized numerous websites through meticulously crafted digital marketing strategies, leveraging profound insights and a forward-thinking approach. Her groundbreaking articles on SEO and digital marketing are featured in over 100+ publications. Her commitment to sharing knowledge has garnered her widespread recognition as the ultimate authority in this field.
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Shalini Rella
Shalini Rella
With more than two years of dedicated expertise, Shalini has established a reputation as a pioneering figure within the SEO industry. This acclaimed author and perpetual learner has revolutionized numerous websites through meticulously crafted digital marketing strategies, leveraging profound insights and a forward-thinking approach. Her groundbreaking articles on SEO and digital marketing are featured in over 100+ publications. Her commitment to sharing knowledge has garnered her widespread recognition as the ultimate authority in this field.

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