In today’s world, producing content is only a tiny part of the job. There are 8.5 billion searches per day, 4.5 million blog posts published daily, and 60% of marketers produce daily content, too. Also, in this Twitter-dominated age, remember that 8,726 Tweets are sent every second. Getting noticed in such a deep sea of content may seem impossible.
Hence, we must know how to make our content stand out from this digital noise. Welcome to the world of content distribution strategy – where art meets science and reaches people where they already are. We will give you everything from digital content distribution to B2B Content distribution, including some insights on content distribution platforms, services and agencies – so stay tuned!
What is content distribution strategy?
Distribution of content is a method of sharing your blog posts, articles, infographics, webinars, and other things with an audience that is more comprehensive than the one it was initially published.Â
Using content distribution platforms and services is essential because this greatly helps ensure that the content reaches a broader audience base and that its visibility increases. This is a difficult task and requires a best content distribution strategy.Â
Top 10 Content Distribution Strategy
1. Content Repurposing
Repurposing is an essential strategy when distributing content. 46% of marketers prefer it to make new content. And it’s cheap — 65% of professionals agree. You can reach many more people by turning blog posts into videos or cutting long videos into short clips. This works for any content, as Shopify shows with their drop-shipping guides. Repurposing can increase the lifespan and visibility of what you’ve created.
2. Visual Branding
Incorporating branded visuals into content is a smart move with many benefits. Putting your brand identity on the graphics of whitepapers, articles, or blog posts can open up avenues for increasing brand awareness and engagement. Statistics have shown that it is essential to cater to consumer preferences: 77% of people prefer brands they follow on social media, 68% are interested in exciting brands, and 62% consider brand values when making purchase decisions.Â
3. SEO Optimised Content
The content distribution strategy is incomplete without SEO implementation. SEO content is a must-have, meaning user experience (UX) and SEO are closely related. According to the most prominent experts in search engine optimization, 60% of customers stay longer on websites with good UX — which is also why such platforms have 50% higher conversion rates than others. This corresponds to Google’s user-based approach towards rankings.Â
4. Interlink Your Blogs
Content distribution heavily relies on link building. According to predictions by marketers, more than half of them (i.e., 53%) believe it will still affect search rankings, but 41% think it will decline. They also stated that brand mentions can affect organic search ranking at a rate of 52%. As for future expectations concerning Google algorithms, 92% of people think links will continue to be necessary. 13% of SEO experts consider link building a valuable tactic for ranking, which affects your B2B Content Distribution.Â
5. How can you forget social media platforms?
Digital content distribution needs social media platforms. A study in July 2023 revealed that 78% of marketers employed LinkedIn for paid content promotion, and Facebook still holds a significant place with 56%, despite a decrease of 13%. Expanding the reach is impossible without promoting the content on various social media, even if you have few followers. You can distribute your content across platforms by posting intros with links or sharing major takeaways through videos on Instagram or slideshows on LinkedIn, which is also helpful for engaging audiences.
6. Podcasts
During 2023, more than 450 million podcasts were created, with the number increasing steadily. The Infinite Dial research found that 64% of Americans have listened to a podcast at some point – up from 57% in 2021. In the last month, 38% of people listened to a podcast; the figure was 26% in the previous week. Podcasting offers a natural promotional channel for content distribution. Recommendations through leadership pieces, data dumps and case studies can all be worked into shows without feeling forced or disingenuous. Visibility and engagement are heightened when content is promoted through this medium.
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7. Share your content with your newsletter subscribers
Strategic email marketing is the foundation of B2B content distribution. Subject lines are a significant part of it. This is because 69% of recipients decide to open emails based on them, and 82% of marketers keep them under 60 characters. Therefore, they need to be succinct. Shorter subject lines with six to ten words have a 21% chance of being opened. Newsletters are beneficial for distributing content, as nearly half (47%) of recipients open emails based on subject lines alone. So ensure you engage subscribers through your newsletters – this will optimize digital content distribution!
8. Partner with influencers
Content distribution is effortless when partnering with influencers. This is because 75% of people look for purchasing advice on social media, and 69% trust influencer recommendations, making it necessary to turn to them to amplify reach and credibility. It should be noted that 66% of brands currently use TikTok for influencer marketing, overtaking Instagram (47%) and YouTube (33%). In addition, collaborating with these individuals helps expand audience reach by using content distribution platforms creatively.
9. Use banners. Pop-ups and CTAs
It is essential to incorporate banners, pop-ups, and CTAs to get the most out of your content distribution strategy. Their effectiveness has been proven by specific numbers; anchor text CTAs can increase conversions by 121%, while button-shaped CTAs can increase clicks by 45%. Engagement is boosted even more when CTAs are personalized, as they convert 42% extra visitors. These methods ensure that all digital channels are reached, thus giving more remarkable results in visibility and driving actions for a successful overall distribution strategy.
10. Guest Blogging might help
Guest blogging is essential for content distribution. This statement is reinforced with some statistics. 26%Â of bloggers admit to the effectiveness of marketing through blogs; also, a 54% success rate was recorded among those businesses that invested two thousand dollars or more into their content. Through detailed posts by guests under different brand names, organizations can attract wider attention (who would not have found them otherwise) while ensuring maximum viewings and interactions.
Boost ROI with SEO Inventiv’s comprehensive content distribution plan.
Increase your return on investment with SEO Inventiv’s extensive B2B content distribution plan. We will find the best way to reach out to as many people as possible through digital means, such as social media or email campaigns. To get this done, we research who your audience is and what they’re looking for, then choose appropriate channels based on this knowledge so that we can connect with them better. This leads us to step three: engaging them more effectively and increasing conversion rates. Consider us if you want a content distribution agency partner who knows how important it is to be seen and understood online – because at SEO Inventiv, everything revolves around visibility.
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