Thriving Through the March 2024 Core Update

Background

In the ever-evolving landscape of digital marketing, core updates by search engines can significantly alter the rules of the game overnight. The March 2024 Core Update by Google was no exception. Many sites saw rankings fluctuate, but our client’s website experienced growth against the odds.

Challenge

Post-update, the primary challenge was maintaining and improving the website’s SERP (Search Engine Results Pages) positioning. The update had recalibrated various SEO metrics, emphasizing user experience, page quality, and relevance.

Strategy

At SEO Inventiv, we approached the challenge methodically:

1. Content Audit: We scrutinized the site’s content for E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles. This led to an overhaul, where outdated content was updated, low-quality pages were removed, and new, insightful content was developed.
2. User Experience (UX) Optimization: Leveraging analytical tools, we identified UX pain points, optimizing navigation and page speed, and ensured the site was mobile-first, given Google’s mobile-first indexing.
3. Backlink Profile Analysis: Understanding the significance of quality over quantity in backlinks, we refined the site’s backlink profile, disavowing toxic links, and fostering relationships with authoritative domains for high-quality backlinks.
4. Technical SEO: We left no stone unturned in technical SEO – from structured data implementation to crawl errors fixes. This ensured that search engines could efficiently index and rank the website’s pages.

Results

Post-update, the website’s traffic statistics were telling. A 30% increase in organic traffic, an impressive decline in bounce rates by 20%, and a 50% uplift in conversions signified success.

1. Total Clicks: Increased to 1.31K from 1K
2. Total Impressions: Grew to 985K from 750K
3. Average CTR (Click-Through Rate): Improved marginally but significantly from 0.09% to 0.1%
4. Average Position: Jumped from 65.8 to 56.8

Conclusion

The March 2024 Core Update served as a testament to SEO Inventiv’s agility and expertise. Our proactive strategies not only improved our client’s website from the update’s adverse effects but also positioned it for growth. This case study is a blueprint for SEO resilience, demonstrating that with the right approach, updates can be transformed from threats to opportunities.