How We Boosted Search Traffic for a Pet Store

SEO Inventiv's Transformation of a Pet Store's Online Visibility

The Challenge:

We tackled a project for an online pet store that was virtually invisible on search engines. The main hurdles we encountered were:

  • Numerous duplicate pages for product variants.
  • Lack of strategic internal linking to crucial category pages.
  • Zero presence for essential commercial keywords.

The Solution & Stellar Results:

By addressing these challenges head-on, we achieved:

  • A 100% increase in organic search traffic.
  • 43 key products now rank within the top 5 search results.

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Why This Case Matters:

In this study, we’ll unveil how we strategically:

  • Elevated 155 keywords to the top 2 pages of search results.
  • Lifted 43 product lines into the top 5 rankings.
  • More than doubled the site’s search traffic.

Our Strategy:

Upon review, the site struggled with visibility, impacting traffic and sales. We set ambitious goals to:

  • Conduct a comprehensive SEO audit and fix identified issues.
  • Improve rankings for transactional keywords.
  • Garner high-quality, relevant backlinks to enhance visibility and traffic.

Overcoming SEO Obstacles:

Our main obstacles were:

  • Dealing with multiple product pages.
  • Boosting visibility for main category pages.
  • Achieving rankings for commercial keywords.

Crafting the Winning Strategy:

Our approach was straightforward and comprised four key steps:

  1. Perform a technical SEO audit to identify and rectify site issues.
  2. Launch a targeted link-building campaign.
  3. Ensure thorough indexing of all pages.
  4. Optimize keyword associations for better search visibility.

Impressive Outcomes:

Significant improvements were noticed, especially after a critical Panda update, leading to:

  • A notable restructuring of the website for SEO.
  • Improved site authority through niche-relevant backlinks, boosting both domain authority and trust.

Concluding Thoughts:

The pet store’s journey from obscurity to SEO success story demonstrates the power of a well-structured SEO strategy. We didn’t rely on complexities but rather focused on building a strong foundation that appeals to both search engines and users. Have questions or need similar results? Leave a comment below!

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