The Challenge:
We tackled a project for an online pet store that was virtually invisible on search engines. The main hurdles we encountered were:
- Numerous duplicate pages for product variants.
- Lack of strategic internal linking to crucial category pages.
- Zero presence for essential commercial keywords.
The Solution & Stellar Results:
By addressing these challenges head-on, we achieved:
- A 100% increase in organic search traffic.
- 43 key products now rank within the top 5 search results.
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Why This Case Matters:
In this study, we’ll unveil how we strategically:
- Elevated 155 keywords to the top 2 pages of search results.
- Lifted 43 product lines into the top 5 rankings.
- More than doubled the site’s search traffic.
Our Strategy:
Upon review, the site struggled with visibility, impacting traffic and sales. We set ambitious goals to:
- Conduct a comprehensive SEO audit and fix identified issues.
- Improve rankings for transactional keywords.
- Garner high-quality, relevant backlinks to enhance visibility and traffic.
Overcoming SEO Obstacles:
Our main obstacles were:
- Dealing with multiple product pages.
- Boosting visibility for main category pages.
- Achieving rankings for commercial keywords.
Crafting the Winning Strategy:
Our approach was straightforward and comprised four key steps:
- Perform a technical SEO audit to identify and rectify site issues.
- Launch a targeted link-building campaign.
- Ensure thorough indexing of all pages.
- Optimize keyword associations for better search visibility.
Impressive Outcomes:
Significant improvements were noticed, especially after a critical Panda update, leading to:
- A notable restructuring of the website for SEO.
- Improved site authority through niche-relevant backlinks, boosting both domain authority and trust.
Concluding Thoughts:
The pet store’s journey from obscurity to SEO success story demonstrates the power of a well-structured SEO strategy. We didn’t rely on complexities but rather focused on building a strong foundation that appeals to both search engines and users. Have questions or need similar results? Leave a comment below!
