Challenges Encountered:
- The website vanished from search results for its own brand name.
- A manual penalty was issued by Google.
- Urgent submission of a reconsideration request was needed.
Achievements:
- Climbed to 114 number 1 rankings.
- Secured 980 positions in the top 10.
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In this detailed analysis, I’ll guide you through our journey to:
- Swiftly remove our client’s Google penalty.
- Reinstate the site for crucial brand keywords, achieving top ranks for numerous targeted keywords.
- Achieve 114 top rankings, with 980 in the top 10 and 1,534 in the top 20.
Continue reading to uncover the strategies that led us to these impressive outcomes.
Inside Look at the Case Study
This case revolves around a client in the competitive video streaming market, initially struggling due to a severe manual penalty. This penalty rendered them invisible for essential terms like “Online Movies.”
This significant setback resulted in reduced search traffic and visibility, essentially losing Google’s trust.
Our primary objective was to recover this lost traffic and rankings by:
- Repairing the backlink profile.
- Having the penalty removed.
- Enhancing domain authority and trust signals.
However, this mission presented several obstacles…
Navigating Through the Challenges
Entrusted with penalty recovery, the site faced severe repercussions from a manual penalty due to a problematic backlink profile, a legacy of their previous SEO service’s black hat strategies.
Our solution involved a meticulous link removal campaign, aimed at eradicating spammy backlinks, complemented by a detailed reconsideration letter to Google. This approach led to the penalty’s removal in an unexpectedly short timeframe.
To sum up, we tackled:
- The removal of a manual penalty for a leading site in the “online movies” niche.
- Re-indexation for its core brand terms and keywords.
- Swift restoration of traffic and pre-penalty rankings.
Overcoming the Obstacles:
- Executed an exhaustive link removal campaign.
- Crafted and submitted a comprehensive reconsideration request to Google.
- Initiated the creation of high-quality, white hat backlinks to replace the removed ones.
This strategy not only lifted the penalty within a month but also restored traffic levels and secured significant ranking positions!
The Outcomes
Beyond penalty recovery, our link-building initiative brought in high-quality, niche-relevant links, enhancing the site’s trust and domain authority.
As a result, the site saw a surge in high-ranking positions across various keywords, marking a triumphant return to pre-penalty performance levels.
Conclusion
Here’s how we efficiently removed our client’s Google penalty:
- Conduct a thorough audit of your link profile.
- Eliminate all spammy links.
- Send a detailed reconsideration request to Google.
- Focus on acquiring high-quality backlinks.
- Boost and develop E.A.T signals for increased trust.
By following these steps, you can overcome penalties swiftly and potentially increase your search traffic.
Need help recovering from a penalty? Reach out to us today.
