10 Reliable Content Rate Optimization Strategies for the Best CRO Practices
No matter what amount you invest to drive more leads, inquiries, and conversions, if you aren’t investing proper efforts to understand the customer journey, and provide a top user experience, the chances of yielding desired results would be meager.
Hence, if you are a website owner, it’s necessary for you to ensure that you not only provide a smooth user experience on your platform but also work towards making sure that you keep on experimenting with things that might make customers stay on your website.
This is where Conversion Rate Optimization (CRO) comes into the picture. CRO implies understanding customers’ navigation on your platform and ensuring that you provide users with what they actually want.
However, formulating conversion rate optimization strategies is always tricky. There are a number of factors that you must consider and make sure that conversion rate optimization best practices are met in order to get the best results in no time.
Let’s deep dive into some of the best conversion rate optimization strategies that might help you make users stay on your platform and eventually, complete the action you desire.
Best Conversion Rate Optimization Strategies
Improve Website Speed
Well, people run out of patience easily, specifically, if they have so many options available. Hence, if you wish to make your target audience stay on your website, it’s important that every page of your website loads faster. The ideal page loading speed of a site is 3 seconds. Try nailing this stat, and it would do a massive favor to your overall SEO and CRO strategy.
According to Portent, if your website page loads in 1 second, the conversion rate is 40%. However, it falls to 34% if the loading time is 2 seconds. You see, a difference of 6% due to a difference of just a single second.
Provide a Clear Navigation
Just think of yourself as a user. Would you love spending minutes on a website, just to find a link or a button? Of course, no. If that becomes your case, you would just leave that website and look for something that provides better navigation.
Hence, as a website owner, you need to provide your users with a navigation where they won’t have to invest more than 20 seconds to find something on your site. Be it search results, menu navigation, sidebars, or anything else, every component on your website must be clean and organized. The clearer the navigation on your website, the stronger your conversion rate optimization strategy will be!
Highlight Your USP (Unique Selling Point)
Your website must highlight the salient aspects that you are actually providing your audience. Yes, you do highlight the features, but what’s one thing where your product or service stands out more than your competitors? Be it social media platforms or your website, make sure to highlight your USP as much as you can. Also, remember not to be annoying or spammy with highlighting the USP.
Highlighting your USP subtly is one of the most critical things you need to work on. It’s challenging, but nailing it would do a lot of things right for you.
Display Product Reviews Effectively
Customer recommendations & reviews do matter! Specifically, as a customer isn’t visiting you physically. Customers would only trust what you show them. Hence, don’t hesitate to clearly represent positive reviews regarding your products and services.
More than 90% of customers read product reviews before making a purchase. This stat clearly represents the importance of customer reviews for your website. Hence, make sure that you display product reviews effectively on your website and let your customers know what your other customers feel about your products & services.
Make Sure to Create Well-Optimized Product Pages
To make sure that your audience understands your product well, it is important for you to explain your product well. Each product page on your website must be clear, detailed, and concise. Try to explain things visually wherever possible.
Your content matters a lot when it comes to creating an amazing product page. You can also add some videos explaining the way to use the product you offer. Ultimately, your product page must explain to your target audience everything about the product or service you are offering.
Make a Website Compatible to All Devices & Browsers
Well, you can never judge from what device or browser a user will land on your website. Yes, most users will land on your website from mobile phones and Chrome browsers, but if your target audience is from the US, you simply cannot discount Safari browser and Apple devices.
Your website has to be compatible with every class of browser and device. If not, you might be losing a considerable chunk of your audience. Plus, it might even hurt your website rankings, which directly impacts your conversions.
Create a Short Checkout Funnel
The checkout funnel works wonders. Hence, make sure to create a short checkout funnel to analyze the customer journey on your site and see what you can do to provide the customer with a better customer journey.
Image Source: Google
There are two types of checkout funnels: long & short. The long checkout funnel incorporates steps like newsletter subscription too, while the short checkout funnel just incorporates the user journey from landing on the site to placing an order. We highly recommend creating a short and concise checkout journey as that’s always more effective and allows you to be specific.
Create a Firm Content Strategy
For your marketing efforts to succeed, your content strategy has to be concrete enough. Yes, “content is the king” is now an overused phrase, but that can’t subside the value it brings.
Creating a solid content strategy is one of the most important elements of all conversion rate optimization strategies, and hence, you simply neglect it to follow the best conversion rate optimization practices.
Check out some tips to create a solid content strategy and to ensure that your content actually delivers the value that it is meant for:
- Create podcasts, blogs, and social media posts that are media-rich. Visual representation of things is always better than wording.
- Use keywords & hashtags effectively in your content. Research well and extract highly searched keywords & hashtags to use them in your content.
- Create amazing CTAs & place them effectively in your content. Try to be a bit creative here.
- Do interact with your customers. Reply to their feedback and queries on your posts & videos. Several major brands do that, and that has actually increased their engagement rate.
- Highlight the pain points of your customers subtly in your content and show them how you are solving them. Make sure that you don’t get too direct here. Do it subtly.
Make it Easy to Find Customer Support
Providing decent customer support is necessary to make sure that your customers get a smooth user experience even after using your products & services.
While providing 24/7 customer support might not be possible for you considering your budget and domain, try providing quick responses as much as you can and make sure to make the customer support link easily visible on your platform.
When you make it easy for your customers to find customer support, you also establish that trust factor among your customers regarding the fact that you are actually keen to provide quick solutions to their problems and queries.
Provide Easy Registration & Sign In Process
Several websites have complex sign-up & sign-in processes, which is not one of the conversion rate optimization best practices.
Websites include several multi-factor authentications, which are definitely important for security purposes, but sometimes too many of them become frustrating for the users. Hence, use only those authenticators that are important. Also, make sure to ask only for the information that’s important to you as a website owner. Keep other information optional or don’t include those fields at all.
The easier the registration & sign-in process, the more the consumers will prefer staying on your website, and actually registering on it. Complex processes would simply turn them off.
These are some top conversion rate optimization strategies that you must keep in mind to ensure that your CRO helps you lead the race and that your website delivers a top-notch user experience.
You can even use GA4 reports for conversion rate optimization to get valuable insights into how you can improve the above-listed conversion rate optimization strategies along with following the best conversion rate optimization practices.
If you require any professional help regarding CRO, or if you are looking to improve the overall SEO of your website, you can trust us to yield the best results. We won’t only formulate concrete CRO strategies for you but also make sure that you get the best results for your platform. Do connect with us at +91 836-844-7355, and let’s work together to strengthen the CRO & SEO of your website.