Google has made it very clear that UA4 won’t be a tool for stat analysis anymore. Yes, July 1, 2023, is the date when only GA4 would be an official tool for analysis. Several giants have already started migration from UA to GA4 in order to get accustomed to this too. If you are a business and have not started migration yet, now is the time to do so. Several businesses are in numerous doubts after Google made this announcement. Of course, they have got valid reasons for the same. Will GA4 be as efficient as UA? What about the technical complexities? There are numerous doubts revolving around people’s minds.
Firstly, let’s get clear on what GA4 is. GA4 is simply an update by Google that makes it easy for businesses to understand and analyze the customer journey. Yes, UA did it too, but in a slightly different way. What UA did was focus on event-based data, while GA4 primarily focuses on session-based data. UA did demand separate properties for a separate class of device, while GA4 demands only a single Google Analytics account for all classes of devices.
Now, let’s address the elephant in the room. Is GA4 really better than UA? In a word, yes. GA4 is far better than UA, in terms of both, detailed insights and functioning efficiency. As you know, UA had two metrics: Total & New Users. On the other hand, GA4 comes with three metrics: Total, New & Active users. The introduction of this third metric implies a bit more detailed insights as compared to UA. UA used different properties for every class of device, while GA4 displays everything in a single property. Just a single Google Analytics account and you are all set to get detailed insights about the customer’s purchase journey. The only point where GA4 lags a bit at the current point is that it doesn’t support filters yet. UA did support filters that allowed a business to be more specific. However, GA4 will easily incorporate these filters in no time, which would overcome this drawback for the platform.
Well, there are several things that you need to nail to ensure that your migration from UA to GA4 is smooth. Our experts have prepared a small GA4 migration checklist below. Do check it out and ensure that you don’t miss out on anything.
Well, when there’s no other option, understanding GA4 efficiently before migration is an important thing for you. Yes, it might challenge you a bit, but keeping the above checklist in your mind and nailing every factor included in the same would make things easy for you considerably.
With GA4, it’s just about being a bit patient, and you absolutely won’t face any troubles using the platform. However, if you are a Digital Marketing agency and looking for professionals who can help you with nailing the GA4 migration checklist, you need not look further than us.
Be it getting the blog topic ideas from GA4, or executing the planned SEO strategy with perfection, you can count on us to do the job right. Connect with us now, let us understand your business, and allow us to help with the efficient migration from UA to GA4.
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