Product pages are the most important elements of a website when it comes to selling the products online. Product pages incorporate everything, product images, CTA buttons, offer details, product descriptions, etc.
Product design pages demand a concrete design strategy. You simply cannot be random with your product design pages as it might be a major setback for your eCommerce website.
In simple words, a product page is a page that describes a product on sale on a company website. This page incorporates everything, product image, product name, description, price, offer details (if any), and CTA. Some product pages add recommendations too that boosts their sale of other products.
According to Oberly stats, 2.64 billion, which implies 33.3% of the world population shop online. Hence, every one out of three people shop online. This is a massive stat, which clearly states that if you have an eCommerce business, you are in for long-term success.
This stat also proves the fact that the eCommerce world is highly competitive. People have various options available, which makes it hard for a single source to stand out.
This is where product page design comes into the picture. As mentioned, your product design page (PDP) will describe your product, and it has to do it aptly. The visuals on your PDP, the way you define your product, the content tone you use, the way you add CTA, etc. largely shape how your marketing strategy performs.
Hence, it becomes massively important to ensure that your product design page design is attractive and a bit unique as compared to your competitors. With your PDP, try to cover the aspects that your competitors haven’t.
Let’s go through some of the best-performing product page designs and understand how they are structured.
If you are an online shopper, Amazon won’t be an alien platform to you. This platform is the most visited eCommerce site in huge countries like the USA, India, etc. The range of products it offers along with the product page design it offers is a major reason for the same.
So, where does Amazon win the race? From product images to product descriptions to customer reviews, the platform provides every element in a detailed manner. According to Oberlo, 57% of users read online reviews on Amazon, which makes it a crucial thing on this platform.
Plus, the unique image aspect of zoom on hover is one thing where Amazon stands out. Some other unique features where Amazon stands out when it comes to product page design are as follows:
Amazon has followed the product page design that works as an all-in-one platform to not only check the product, but also to compare products, check customer reviews, check products from different angles, and much more.
Square is a mobile transaction company that provides businesses with a platform where they can collect payments from customers. Ever seen those payment scanners? Yes, Square is one of those numerous providers of these systems.
Well, Square is by no means like Amazon where it provides everything on a page. But it ensures that buyers get every information they require and that too without getting overwhelmed even a bit.
Some major aspects that make Square product page design a good example are:
You won’t find Square using too many graphics or a lot of content. But, everything on this platform is on-point and clean. Plus, they have ensured that user doesn’t lack any piece of information before ordering any product, which is definitely a great thing.
Compliant Learning Resources is a platform that provides RTO resources like the learner’s guide, assessor guides, and much more.
The easy navigation and the ease of form filing on the platform is one aspect where this platform stands out. Their simple form is one major reason why this platform generates a lot of inquiries.
Major highlights of product page design on Compliant Learning Resources are:
Compliant Learning Resources doesn’t use any graphics on the platform. There are very few platforms that win the game without any graphics and this platform is one of them. The rich content it offers and the easy navigation along with a simple form are major reasons for the same.
Well, as giant Apple is, its official website is extremely simple and actually fun to explore. With the product image in the center and variations and model options on the right side, the site follows minimal yet effective aesthetics.
Several eCommerce sites have different pages for product variations and models. However, Apple provides everything on a single page, which definitely improves the user experience considerably.
Other highlights of Apple product page design are as follows:
Apple follows a product page design that doesn’t distract users even a bit. From checking the product image to checking similar models, you can do everything on a single page. The minimal aesthetics along with simple navigation make the customer journey smoother on this site.
If you are looking to follow a simple product page design, Apple can be your ideal reference.
Leesa is a website that answers all your questions when you explore any mattress or bed. Be it reviews, benefits, or savings offered, everything is highlighted promptly which further makes your purchase decision easy.
Just scrolling down a bit displays you accordions where aspects like product specifications are displayed, and important questions are answered.
Reasons why we love the product page design of Leesa are:
Leesa is all about reviews, offers, and information in the accordion form. Again, there is no use of heavy graphics, but the way they highlight every crucial piece of information makes it our favorite.
Volkswagen follows one of the best marketing strategies. Rather than focusing on selling, the PDP takes you through the entire car-buying process without making you feel bored or overwhelmed.
Along with the process, you also see the features along with the customization options available.
Major highlights of Volkswagen product page design are:
Volkswagen largely relies on the content it delivers. It actually defines the definition of a true PDP that gives you a piece of detailed information about the car. From car specifications to car reviews, you simply can go through everything by scrolling up or down.
Boohoo is one of the leading brands serving quality clothes along with other accessories. The product page design of Boohoo is a bit busy, yet extremely clean and attractive which makes users stay on the website, explore products happily, and actually make the purchase.
Some salient aspects of Boohoo product page design are as follows:
As the name implies, Luxy Hair has women as your target audience. This is the major reason why you get that feminine touch when you land on this site. Hence, if you have a target audience that caters to a specific gender or age, you can keep this factor in mind.
Let’s check out major aspects where Luxy Hair caught our attention:
United By Blue sells various accessories like bags, shoes, socks, etc. When it comes to product page design, it is one of the best examples when it comes to keeping it minimal yet effective.
When you land on the PDP of this brand, you will notice that like other PDPs, there’s no too much content or any accordions. However, such is the creativity used that you get detailed information about the product you are checking.
Some major things you can learn from this PDP design are:
Astley Clarke explains each product with storytelling. Well, this is quite a unique and extremely catchy way to gain the attention of the buyers and actually make them complete the purchase.
Some catchy points that make Astley Clarke product page design special are as follows:
Some of the best practices to keep in mind to ensure that your PDP does well for you as a brand are as follows.
Numerous brands make the mistake of cluttering the PDP with unnecessary items that actually make it difficult for visitors to find things that they actually want. If that’s the case with your PDP, it would take a few seconds for your customers to turn to your competitors.
Hence, make sure to keep your PDP clean and make it easy for the website visitors to find the elements they want on your website.
How about allowing the buyers to customize the products the way they want? Well, it’s not possible for every business domain, but if it is, you can definitely try it. It actually works as an enticing point for the buyers, and you add that important point of personalization to your PDP.
Product description will be one of the first things the potential buyers will read to get more information about the product. Hence, it has to be detailed and actually informative. Try to provide maximum information about the product in fewer words here.
Back up the description with facts, and customer reviews. It would add that element of proof and play a crucial role in establishing that trust factor among the potential buyers.
These elements are completely different from each other, but both follow the same purpose of making sure that the customer actually trusts what you offer. Customer reviews help customers select the right product with peace of mind and live chat makes the customers believe that if any help is required, customer support is always around the clock.
Providing such elements that would help the users to smoothen their purchase journey would play a crucial role in completing the purchase.
As a customer, comparing two products is often difficult, specifically, when the compare feature isn’t offered on the same page. You can include this feature on your PDP to help out the users. You can add a table where you can compare the specifications of similar products.
Helping the users to compare products will not only help your customers decide the best but also make them believe that you are ready to go a mile ahead to help them out.
Extensive A/B testing is always important to make sure that your PDP design is top-notch and also to enhance your website CRO. Some important tips to keep in your mind when it comes to A/B testing are:
If you are looking for an attractive PDP design, the above-listed product page design examples can be your ideal source of reference. Be it keeping it busy and attractive, or clean and soothing, the above list covers every PDP design idea.
When it comes to PDP design, it’s all about how well you deliver what buyers want, how well you highlight salient aspects your products offer, and how easy is navigation on your site.
Rest, if you are looking for professional help to help you with your product page design, or if you are looking to make it compatible with the latest SEO guidelines, you need not look any further than us. Our experienced team can ensure that your product page looks amazing, and caters to the buyer’s requirements efficiently. To connect with our experts, contact us at +91 836-844-7355.
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As a seasoned digital marketer with over 8 years of experience, Priyanka embodies the spirit of continuous learning. With a keen eye on emerging trends, she leverages innovative strategies to drive success. An active thought leader, Priyanka thrives on exploring the evolving digital landscape.
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