If you monitor your website traffic regularly, and if you have Google Analytics installed, chances are high that you might have noticed unwanted referral traffic from Poland.
Here, website security comes under the radar and most website owners are worried if that will affect their website negatively, and rightly so. So let’s understand this referral traffic in a bit more detail.
Google Analytics referral spam implies someone sending data to Google Analytics and creating an illusion of a referral visit to your website. However, there’s no visit. Earlier the referral spam was noticed from some states of the USA, and this time it is Poland, Warshaw, to be precise.
The primary purpose of referral spam is to advertise their website cheaply in front of GA users. It’s obvious that the number of GA users is in the millions, which helps website owners considerably to increase their website traffic, without spending much effort.
Plus, they also earn money through ad revenue, malpractices, selling different scams, etc. Hence, the purpose of referral spam; is just to increase the website traffic and revenue without investing much effort.
Well, this referral spam traffic on your website won’t affect it negatively by any means but would make it frustrating for you to filter out the spam traffic from the organic traffic. Eventually, organic traffic is what you want on your website and not spam traffic.
Well, Google Analytics has done a lot of good things for website owners, but filtering out referral spam isn’t one of them. Doing so was so easy with Universal Analytics. The custom filter here made sure that the website owners can identify the spam traffic and hence, prevent it from entering the website.
You might argue that unwanted referral functionality can be used here, but you need to know that it only prevents specific integrations from being included in your referral traffic.
Hence, this functionality won’t entirely resolve the issue like the custom filters in UA did.
So, what’s the solution here? GTM! Just follow the below-listed steps to use GTM to resolve this referral spam issue completely.
The above steps should do things for you! However, make sure to publish the changes to your tag along with changing the name so you can revert the changes, whenever required.
The best way to avoid any sort of referral traffic on your website is to take early action as soon as you notice it, and it can only be done when you monitor your website traffic continuously.
Our only motive for this article was to spread awareness about the referral spam traffic that has been annoying website owners all over the world. While we all wait for Google to take some action on such activities, make sure to follow the solution explained here to safeguard your website from spam traffic.
Do try the solution and let us know if it works for you, even if we don’t. If it does, well & good, but if it doesn’t work for your website (the probability of it happening is low though!), we will figure out something else. Until, then cheers!
Are you facing roadblocks because you are not able to get thousands of monthly visitors…
Today attention spans are shorter than ever and capturing…
In the competitive world of digital marketing, mastering Search Engine Optimization (SEO) is crucial…
Nowadays, real estate SEO is a need rather than an option. We will delve into…
Embarking on a journey to enhance your online presence through search engine optimization (SEO) begins…
Google has revolutionized the way we find things, making life incredibly convenient. Whether you're searching…
View Comments
this is tst
Your article helped me a lot, is there any more related content? Thanks!
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your article helped me a lot, is there any more related content? Thanks!
I don't think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Your article helped me a lot, is there any more related content? Thanks! https://accounts.binance.com/sl/register?ref=PORL8W0Z